Arms. Legs. Hands. Face. We have a cream to nourish every part of our body, except the one we’re most intimately connected to. When TCM contributor and women’s health expert, Nicole Granato, introduced us to Willow feminine oil, a gorgeous, therapeutic bottled blend designed to revolutionize our self-care routine, we fell in love right away.
Nicole’s been on a mission to heal women’s connection with the most intimate part of themselves since becoming a certified health and wellness coach who serves women specifically. Read all about her incredible healing journey with PCOS here. Willow feminine oil launches just today and we think it could change how so many women manage their sexual self-care. We’re sharing our exclusive chat with Nicole here and offering the chance to win one of the very first bottles of Willow for yourself today over on Instagram today.
Q: Nicole, we love your attitude towards sexual health and how women can feel more grounded and empowered in this area. Talk to us about why you’re launching Willow.
A: The inspiration behind Willow is to bring awareness to the importance of self vaginal care for women. It is not just about preparing for sex but more of a ritual I am hoping will be added to women’s self-care routines. The ritual of using Willow should give a woman the same feeling some of us get when wearing a sexy lingerie set for everyday – and just for ourselves. I want to empower women sexually through self-care of their vaginas specifically. And I also am hoping it can open up the conversation on vaginal health and sexuality in general.
Q: You’ve worked with so many women in the area of sexual health in your coaching practice. What have you found women experience by connecting more intentionally with this area of their bodies?
A: So many things really. I have noticed women starting to feel more at ease in their body and more attentive to situations that do not make them feel good. I have noticed a new level of respect for themselves and who they choose to give their time and body to. This was a big one for me specifically. I notice a certain grace in a lot of women who truly connect with their body and sexuality. It is quite beautiful. I always think of a butterfly’s transformation when I work with some clients surrounding this area. Watching that transformation is so powerful.
Q: What are a few misconceptions you think most women have that hold them back in this area of sexual self-care? Any frequently encountered ideas you find hold us back?
A: I don’t know if it is so much a misconception as it is neglect. I believe we have been – in a way – conditioned not to care for our vaginas in three ways when it comes to three topics: menstruation, sex and birth. There are some self-care washes out on the market that just seem very unappealing. I wanted to bring something to the market that brings an elegance, sexiness and a bit of subtlety when used.
Q: Talk to us about Willow’s ingredients and why you chose them.
A: I am so excited about these ingredients. Willow has been about a year-long process, because I wanted everything to blend together perfectly. I choose ingredients that are anti-viral, anti-bacterial and pH balancing. Every oil and essential oil in this blend has at least one of those benefits! The greatest part about the combination of these oils is they absorb into the skin within 30 seconds to one minute of applying. You can also use Willow on your whole body – on your neck, body and even face. I wanted this oil to target the vagina, but also be able to nourish any part of your body!
Q: Are the anti-viral and anti-bacterial properties useful for any specific conditions?
A: We have had women in an internal (unpublished) study apply Willow to herpes and HPV outbreaks with dramatic results in alleviating outbreaks. Mostly I chose these oils because bacteria and germs are everywhere, and having something that can help keep that area very clean and strong to fight against any germs or viruses is so important. The vagina has a natural ability to balance its pH; Willow is more to take care of the vagina externally.
Q: How do you recommend women use Willow?
A: Every woman is different. I personally love using Willow after a bath or shower in the morning and evening. I fill the dropper into my hand and apply from my pelvis down onto my vagina. You can rub her in anywhere. She is also amazing when applied to the neck and chest area! I have had women tell me when they wake up in the morning their husbands compliment them on how great they smell! I love that.