Beauty Brands

Not every vitamin C serum deserves a place in your routine. We tested nine clean formulas to find the ones truly worth the money

Before DedCool’s Mocha Magic fragrance launches on September 14, you can taste its warm, cozy notes in a new $11 Erewhon smoothie. Plus, the Xtra Mil...

MERIT has teamed up with The Ritz-Carlton for its first-ever hospitality partnership, bringing beauty carts, in-room experiences and a limited-editio...

Grey hair used to be something you either covered or embraced. But new science around pigment loss, oxidative stress, follicle health, and early interventio...

Sensitive skin can be dry, red, reactive, acne-prone, or simply overwhelmed by too many products. After testing hundreds of formulas in the office an...

Banana perfume is the unexpected fragrance trend of summer. From creamy banana milk body mists to sophisticated botanical perfumes, discover seven banana-inspire...

Shampoo is one of the most overlooked products in our beauty routine, yet we use it several times a week. We sat down with Under Luna founder Carly Ferrares...

Head spas have been a wellness staple across Asia for centuries, and they're slowly making noise in LA. We tried the Sayo ritual at YOLU, Japan's No. ...

The dads in our lives are notoriously hard to shop for, so we did the work for you. From a 950 degree backyard pizza oven to the world's smallest smar...

Most shampoos are made up largely of water, but does haircare really need it? We spoke with Everist founders Jayme Jenkins and Jessica Stevenson abou...

XERF has quickly become one of the most talked about treatments in aesthetics. We spoke with Skin Select founders Jinli Wu and Tiffany Wang to learn ho...

Pamela Anderson opens up about her evolution with beauty, the rituals that keep her grounded, and why she created Sonsie — a minimal, clean skincar...

From Renuva to SylfirmX, Amy Peterson shares the top skin treatments everyone is getting right now and which ones are actually worth it

Thinking about visiting a Korean spa for the first time? From seshin body scrubs and hydrotherapy circuits to quiet room etiquette and what to actuall...

Flamingo Estate’s Prinsesstårta Milk Bar Soap turns Sweden’s iconic princess cake into a luxurious body ritual with notes of marzipan, vanilla custard...

What makes Japanese skincare ingredients like rice, matcha, and shiso so effective over time? We asked DAMDAM founders Giselle Go and Philippe Terrie...

From cult favorite skincare and luxury bedding to wellness staples and home upgrades, these are the Memorial Day sales our editors are genuinely shoppin...

From The Blue Cocoon to The Jasmine Garden, these are the five May Lindstrom products that completely changed our skincare ritual and made our skin loo...

From mānuka honey to propolis skincare and regenerative farming, wellness brands are starting to rethink their relationship with pollinators and biodiversit...

We tried OUAI’s new Bond Repair Balm during a wash and blowout at FLORE Salon in West Hollywood and immediately understood the hype. Here’s how th...

Jeanette Thottrup, founder of Seed to Skin, shares how a personal journey into wellness shaped her approach to skincare, blending nature, science, an...

Mother’s Day gifting, but actually thoughtful. From skincare that works to pieces she’ll use every day, these are the gifts she’ll love long afte...

Dr. Julie Chung, founder of T3, shares her perspective on hair health, Asian representation, and why better materials and smarter design make all the differenc...

We asked founders and leaders behind some of our favorite beauty, wellness, and lifestyle brands what Earth Month really means to them. Their answers g...

BORNTOSTANDOUT isn’t trying to please everyone and that’s exactly the point. We spoke with founder Jun Lim about building a fragrance brand roote...

Coachella week one is here, and while the outfits get all the attention, it’s what’s in your bag that actually determines how the weekend goes. Fro...

In this Living Well conversation, Lauryn Bosstick reflects on trust as currency, refinement over reinvention, protecting energy, and building with intentio...