suddenly it’s September. We’re in that pre-stretch to Fashion Week and all we can think about is velvet, rich print and the wearable wonders of boho-chic master, Ulla Johnson. From her adorable take on overalls to her signature billowy printed dress, every one of her detail-oriented and naturally made designs is everything we’re wanting to put on this fall.

We don’t bring you fashion features all the time, but when we do, it’s thanks to designers like Ulla who take care to build their styles with natural fibers, handcrafted processes and other responsible fashion practices. In Ulla’s case, we wanted to get a glimpse of what’s inspiring her hotly trending designs. Her grassroots success, stunning detailing and super-wearable fits have made Ulla one to watch and we’re all eyes. Here is a peek into the daily loves, inspirations and habits of one of our favorite designers right now…

Studio location:


3 words that define the brand:

Dreamy, intricate, thoughtful.

Fave piece currently:

3 words to describe my personal style:


At 10 am I’m usually…

Checking in with my design team on all of our developments.

To get the creative juices flowing I…


My favorite materials to work with:

Fabric swatches, flowers.

Soundtrack in the studio:

Hip hop.

Most common visitors:

My kids.

Snack always on hand:

Fave way to spend the lunch hour:

What is a lunch hour?

Best part of my job:

Unfettered creativity.

Worst part of my job:

Negotiating contracts.

My top distraction is...


Early bird or night owl:

Early bird.

Advice I’d give my younger self:

Worry less.

Other sustainable designers I admire:

Tata Harper, Marlow Goods.

Current muse:

Painter Helen Frankenthaler.

How I stay organized:

Everything has its place.

When I’m not in the studio, I’m...

Spending time with my husband and kids in Montauk.

How I stay motivated:

Remembering how lucky I am.

When you know to call it a day:


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