who what wear hillary katherine

Meet our first guest editors of the new fall season, the stylish duo behind our ultimate fashion crush Who What Wear.

As hard as it is to say goodbye to long summer days and short summer shorts, we’re always delighted when September finally rolls in, in all it’s stylish splendor. You may have noticed our fixation with great design here at The Chalkboard and, while we’re decidedly normcore over here, we love a good fashion moment as much as the next girl. With fall being the height of all things fashion – from the timeless, classic coats to the latest and strangest in bootie/shootie trends – we knew there were only two girls we could host as our September guests.

Katherine Power and Hillary Kerr are the founders of WhoWhatWear, our first stop for all things street style and a game-changer for the digital future of all things fashion. This month, between New York Fashion Week and the whirl of trend-reporting and wardrobe-building here in LA, Katherine and Hillary will be dishing with us about classics vs. trends, mornings in their offices, and how they stay healthy and balanced amidst the fast pace of their growing online empire. Here are the ladies of Who What Wear on what they love most about this fresh new season…

Dear Chalkboard readers,

We are absolutely thrilled that it’s September, and truly honored that our friends at The Chalkboard invited us to guest edit our favorite month of the year. There’s so much to be excited about right now: all of fall’s amazing clothing and accessories are finally in stores, and we’re already deep into planning our upcoming purchases (and dreaming about things like Saint Laurent’s studded bucket bag and one of Burberry Prorsum’s color-blocked ponchos). September also means another international fashion-show circuit is about to start; first with New York Fashion Week, which begins in just a few days, followed by London, Milan and Paris. But best of all, this month always feels like a new beginning for us.

Maybe it’s just our long-lingering back-to-school spirit showing, but there’s something about the start of fall that always inspires us to freshen up our day-to-day lives, whether that’s trying a richer hair color, updating and organizing our closets or simply learning to cook something gloriously good from the farmer’s market (hello, produce!). It’s not that we’re trying to totally reinvent ourselves, but there’s something about this time of year that makes us feel like anything is possible, like change is possible.

Sometimes change gets a bad rap in this #iwokeuplikethis world. We’re all for embracing yourself, just the way you are—of course!—but that said, there’s nothing wrong with wanting to try something different, too. In fact, one of things we love most about the fashion world is that it’s always changing and evolving. And lately, it’s become more inclusive and open to interpretation than ever before.

For fall, for example, we can honestly report that there are truly trends for every type of body, budget and personal style. And even better: There aren’t any real fashion rules! Look at any major fashion or street-style website and you’ll see that, these days, anything goes. Sequins during the day? Sure! White after Labor Day? Absolutely! Crop tops for all shapes and sizes? Yup, it’s a thing.

So this September, why not try something a little different? Maybe it’s a new pair of jeans or cooking a type of squash you’ve never used before or trying out that meditation class you were thinking about. The point is: don’t get stuck in your routine, especially when there’s so much out there to see and experience. Whatever you do this month—whether it’s a big change or a little one—stretching yourself, in any area of your life, should be applauded, and hopefully make you feel great too. And that’s important, because at the end of the day, we really believe that when you feel good, you look good. It’s as simple as that.

Much love,
Hillary & Katherine

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