kourtney kardashian poosh launch

After weeks of hints on social media, Kourtney Kardashian launches her new lifestyle brand, Poosh this week. The site promises modern lifestyle advice inspired by her own balanced habits — including her famed interest in wellness. We’re intrigued, but will it be legit?

In short, we have high hopes. Kourtney has been vocal about her healthy eating habits and wellness aspirations via her family’s sixteen seasons of telvision. She’s also been an open advocate for clean beauty, recently teaming up with the Environmental Working Group (EWG) to push for review of the 80-year-old FDA regulations in the beauty industry.

Whether you’re a fan of keeping up with Kourtney’s fam or couldn’t care less, we’re happy to see Kourtney use her huge platform to familiarize folks with health and wellness topics that truly matter.

While we’re not ready to claim the Kardashian as our new health guru, we do think Kourtney’s commitment to wellness is admirable. Here are five times Kourtney proved her wellness prowess…

She’s into ayurveda | In an interview with The Cut, Kourtney revealed how she “got really into Ayurveda and did the Panchakarma cleanse [a detoxification treatment involving massage, herbal therapy and other procedures].”

In another interview with Natural Health Magazine, she shared how the ancient mind-body philosophy has trickled in all over her life. “Through [my interest in Ayurveda], I met my yoga teacher, who taught me her way of preparing food. We would do yoga for an hour and then she’d stay for another hour and cook with me. That’s where I got all of my rules. In our house, we do everything whole: whole milk and full-fat cheeses. And I use ghee and coconut oil for cooking.”

She loves Ghee | Kourtney starts her mornings with a mouthful of ghee. In Ayurveda, consuming clarified butter helps nourish tissues in the body and strengthen the immune system. “Ghee nourishes all of the tissues in the body, including the nervous system, translating into calm energy and clarity of the mind throughout the day,” she wrote on her website. “It also strengthens the immune system and can even be used topically to hydrate dry skin and improve hair growth and thickness, when massaged into the scalp.”

She advocates for Clean Beauty | When Kourtney was involved in a family beauty brand, she told Into The Gloss about her passion for pushing a non-toxic formulation. “I make sure that our products for Kardashian Beauty are made of non-toxic ingredients — our list of banned substances is longer than the list at Whole Foods, which makes me feel really proud.” That means no parabens or sulfates. “Being a mom, I have become really invested in that — I just feel like once I know something, I can’t go backwards and pretend like I don’t know it,” she tells Into the Gloss. “My friend Sarah sends me lists sometimes, she just sent me one recently with 15 dangerous ingredients, which I forwarded to everyone involved in Kardashian Beauty to make sure that none of the ingredients were in our products. It’s hard to do at a mass level, selling with CVS, Ulta, and other stores, but for me, that’s the most important thing.”

She embraces the Micro-Workout | We’re big fans of the micro workout — little things add up. Seeing results from a small but consistent effort encourage us that – no matter where you are in your wellness journey – you can start now to make changes to improve your health.

Before every shower, Kourtney does 100 squats to make sure she’s on top of her workout regimen. According to Kourtney, the clockwork-like routine helps heep her on track with her fitness goals.

Kourtney shared with Hello Magazine, “I am obsessed with lifting my butt. So before I get in the shower I will do 100 deep squats.  It’s a little thing, but doing it before your shower reminds you to do it every day. It’s a little extra. I even do sit-ups while watching TV. For me it’s about multi-tasking.”

She experiments with Supplements | Kourtney makes it clear that a balanced diet is key to looking and feeling her best. Adding a few key supplements to her daily routine helps ensure she’s getting all the nutrients she needs.

In a recent interview with Vogue, Kourney shared that she incorporates collagen, olive leaf, MCT oil and chlorophyll into her diet and also sees a holistic doctor every two weeks. “We check my [blood] levels once I am finished with a new vitamin pack,” she says of her California-based doc of four years, “and tweak what’s necessary.”

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