Amy Schumer is exploring a few very familiar mind-body themes in her new film, ‘I Feel Pretty’ and it turns out women have a lot to say about it.

In the new flick, Amy plays a relatable woman with a slew of physical insecurities we found all too familiar. After a life-altering tumble off of a SoulCycle bike (you heard correctly), she suddenly wakes without a self-critical bone in her body. While her appearance hasn’t changed, her perception of self has, leading her to feel exponentially more capable, beautiful and confident. The jokes roll from there.

Previews of the film have received a lot of attention by women, some of whom criticized Amy’s approach to the topic for a variety of reasons, including the notion that Amy’s character is already beautiful as she is and shouldn’t be experiencing insecurities. From our point of view – in her own hilariously provocative way – that’s exactly the point Schumer is making. What would happen if we lived with the confidence and freedom we think we’d muster up once our external appearance matched our imagined goals?

We’ve loved watching the conversation around this film evolve, including Amy’s ongoing responses in the press.

The most important aspect of our culture’s recent conversations on female body image is how women perceive their own bodies. We don’t know a way around the topic that doesn’t require a little cathartic humor and a whole lot of honesty. And we love what Schumer’s bringing to the table.

This week, we’re giving you the opportunity to see the film for yourselves. Enter to win a set of four tickets to I Feel Pretty, officially hitting theaters April 20th. We’re giving away over thirty giveaway sets, each including four movie tickets and a Pressed Juicery gift card. Check out the clip above featuring a cameo of our favorite green juice flavor, then enter to win our giveaway with Pressed and the film by clicking through below.


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  1. I don’t even remotely find the idea of this movie appealing. It is basically making fun of people with Traumatic Brain Injuries, or STBI’s. The entire theme of the movie is, “I’m ugly so let me go to the gym to lose weight. *Falls and hits head* Oh, WOW! I’m gorgeous now”. I’m currently still in recovery from a STBI that happened a year ago. After the car accident, I literally woke up a different person as most people do who suffer brain injuries. There is nothing funny about losing your memory and losing EVERY SINGLE childhood memory you had. I have no memory of my life. I can’t even remember this last Christmas. While I unfortunately have gained weight due to not being able to walk for months, I definitely didn’t wake up who I am now and suddenly my life was great. Brain injuries DO cause you to wake up a different person, and that is one thing I can’t possibly describe to someone who hasn’t been through it themselves. It doesn’t make sense to tell someone that when you dream, you are the *Former* Self that everyone remembers. Yet when you wake up that *Self* you identified with for 36 years kinda hides inside you. It’s as close to a real life “Being John Malkovich” as life can get. Anyway, I feel this movie is in terrible taste. Hit your head and you’ll be a new person. It DOES actually work that way, but it is not a good thing and it’s not the life you want. Brain injuries are a real thing and there’s nothing funny about it.

    Lauren Carel | 04.19.2018 | Reply
    • Hi Lauren, we’re so sorry to hear about your experience and are rooting for your strong recovery! We can see how this topic in a film would be triggering for sure.

      The Chalkboard | 04.24.2018 | Reply
  2. Any number of actresses meeting American (thus global) standards of physical perfection can preach all they want through some shallow, patronising movie, that self-judgement is all in the mind, so change your mind. And that takes something really mean & nasty, like a blow to the head. OMG!! But the only thing that would effectively change my mind, is living in a society that maintains a profound respect for the aged & the aging process by helping people to live more healthily & supporting them through meaningful lifestyle changes rather than constantly offering only expense & invasive medical procedures & harsh drugs as quick-fix solutions to engineer an appearance that would generate more favourable judgements from the public. It’s up to women to turn their backs on costly goods designed to sate desperation to be ‘accepted’ by changing outward appearances, (including films that use only beautiful women to tell a story rather than genuine acting talent) & to reject the judgemental, alienating Hollywood lifestyle. We can also choose to age gracefully instead & accept that, as organic matter, we are not meant to live in an earthly dimension forever We must demand products & services that support necessary changes from physical degeneration & a dignified death. This includes teaching our daughters how to live healthily, that health should not become the preserve of the rich as it is currently becoming & companies should examine more supportive, less competitive, soul-sustaining & not soul-destroying, ways to create & enhance motivation & productivity for workers in health-supporting environments. Accept a more spiritual, less materialistic approach to life; reject Big Food with its additives, preservatives, chemicals, refined processes, sugars & alcohols; protest against increasing moves to price health out of the reach of ordinary people, reject Big Pharma & Big Med and read between the lines… it’s all about selling you your dream to be perfect & the more money they can extract from you to do that, the harder they will try to make you feel uglier, even less worthy, less loved & more desperate to be accepted. The goalposts are moved every time we catch on to the scam, every time a new market comes of age to be exploited with new snake oil, like smoothies, weird nutrients or non-invasive anti-aging procedures. Look who stands to take your money & why & how long the happy feeling lasts that you acquired while the latest anti-aging cream was on your face.

    Michelle | 04.19.2018 | Reply
    • Thanks for sharing here, Michelle – we respect your passion!

      The Chalkboard | 04.24.2018 | Reply
  3. It’s just a movie. And a rip off of Shallow Hal. And if you think you’re mad now…watch THAT movie. Honestly, we’ve forgotten how to laugh at ourselves. To see any humor because I have a statement to make! This isn’t appropriate, don’t you know that….fill in the blanks. I’m so worn out with the personal affronts.

    Butter | 04.21.2018 | Reply
  4. I dont know how this movie is I haven’t seen it. But just remember it’s just a movie. Amy..is a funny actor. I dough she did this too make funny of any girls . She was just doing a movie. There nothing wrong for being funny. Amy is just a human being just like all of us. I have problems like everybody else. But I don’t care what anybody tell me other wise. I’m happy with myself. I would like to c this movie cuz I would like to laugh an have fun with my mom an sister. Laughter is just the best medicine for ur soul. Sorry but it’s just my opinion .

    Lu0pita | 04.22.2018 | Reply
    • Thanks Luopita, you sound like a grounded lady. We agree that laughter is medicine!

      The Chalkboard | 04.24.2018 | Reply
  5. I wouldn’t waste my time going to see her movie. Her comedy is nearly always in poor taste, attacks people she doesn’t like, and is politically incorrect.

    Debra H | 04.30.2018 | Reply
  6. OMG, why does everything have to be taken so offensively. In real life people make fun of their pains, and struggles. It is perfectly fine. I LOVED the movie, and I received a positive message from it. I did not even expect to get anything from it besides a few laughs, and the message I took away was to love yourself no matter what. I think you get out of things what you want to get out of it. GO AMY, LOVE YOURSELF GIRL!

    MRS. Whitfield | 05.30.2018 | Reply

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