Emma Watson beauty

beauty starts from within, and Emma Watson contains it in spades. Everything this starlet surrounds herself with, from humanitarian causes to grounded feminist activism, speaks to a beauty that can’t be bought. But her glowy skin and on-point brows? That comes down to a collection of clean cosmetics that definitely can be.

In a recent interview with one of our faves, Into The Gloss, Emma shares that she’s “become super interested in sustainability and transparency and understanding what I’m putting on my face and on my body.” The beauty routine she reveals has since gone viral because A. her picks are awesome and B. her 80/20 approach is totally realistic. Sustainably isn’t very sustainable if it’s stressful, now is it? (For our guide on worst ingredients to avoid read here.)

Here are a few of Emma’s top picks that are also classic TCM staples: RMS’s ‘Un’ Cover-up Concealer, Tata Harper’s Bronzing Cheek Tint, Ilia’s tinted lip conditioner and old school stand-by Jane Iredale’s eye defining line and brow boost.  Emma also swears by John Masters Organics hairspray, Rahua dry shampoo and our secret sexy fave, Fur Oil, to nourish hair from her head on down.

What do you think of Emma’s 80/20 rule? Can you relate to her ratio or have you gone all-in on the green products? Tell us about your philosophy
and the products that make it work in the comments below! 

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