6.11.18
archetype diet

Functional medicine “food coach”, Dana James is a triple certified nutritionist who is also trained in cognitive behavioral therapy. Her approach is modern and holistic – in other words, it’s about much more than just food.

Clicking through her site we find this lovely passage – a great introduction to Dana’s way of thinking. “You know her. But she’s endangered. She’s a woman that oozes magnetism and playfulness, and has a heightened capacity for love. She’s also courageous, grounded and graceful. But all too often, the modern woman has been hijacked by depletion, depression and an incessant need to be busy. Her mind is filled with a nagging voice; what do I eat, why can’t I just eat what I want, and why did I just eat that? Her true feminine essence has been looted.”

In person, Dana is not only incredibly beautiful, but “grounded and graceful” through and through. We’re pretty sure she’s authentically living her call to action for clients, which culminates in this: “It’s time for the modern woman to take back her nobility. It’s time for her to nourish herself with food, connection and sensuality.”

Through the pages of her new book, The Archetype Diet, Dana shares her learnings from one-on-one coaching with women around the world. Explore her real life refrigerator (warning: there are lots of plants), then enjoy this snapshot of another topic of interest to those of us who manage our diets well: skin health. Dana recently shared the below via Instagram. A simple reminder that the wavering changes in our skin are deeply related to our diets and self-care practices.

dana james

SKINCARE: Five days before this photo was taken my skin was breaking out due to stress and erratic eating. I had a little talk with myself and put this in place – part skincare, part internal care.
One: Committed to no wheat and wine for a month.
Two: Started meditating twice daily. Kundalini in the morning and TM in the evening (my book launch is making me stressed)
Three: Starting drinking a green juice daily. My favorite right now is @pressedjuicery dandelion and pear
Four: Used @augustinusbader stem cell cream morning and evening. It’s a miracle cream. If you haven’t heard about it yet, you will. It’s not cheap, but my god it’s worth it.
My 43 year-old skin is glowing from all of these changes. Take what you like from this routine and see what works for you.


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  1. Thanks for the advice

  2. Insufferable nonsense.. a new spin on a concept based on “new age” cliches like yoga, meditation, foreign-sounding plants. Truth is this narcissistic, costly lifestyle is for cosetted, jaded, West coast narcissists, so bored withbtheircempty lives tgat tgey leap on to the next ‘expert’ selling 21stC ‘snake oils’ in the form of ‘unique’ product ranges in ‘luxurious’, trendily designed & labelled, dubiously environmentally friendly packaging. Since there are so many institutions offering training in nutrition, the naive -at best, or gullible -at worst, public are blamelessly none the wiser as to the worth or standard of the certification of the latest “flavour of the month” celebrity “nutitionist”. The only reliable elixir is keeping things simple & reasonably priced, eating food cultivated in irgsnic soils within a 20nile radius if your home. High time we all realised that this obsession with nutritionists – 21st C snake oil salesmen – dont really know how to miracle-cure emotional over-eating (motivated by boredom, deep insecurity concerning self-worth or personal credentials, greed, selfishness, materialism) from a diet overloaded with added & hidden sugars & too much choice from processed, pre-packed food generally.

    Michelle Bohlaender | 06.11.2018 | Reply
    • Dear Michelle, I can see your point and yet, these are suggestions which are important. Naturally, you need to break it down to your personal level and all your insights are perfect – eat organic, local – non-processed. And yes, some of it is sometimes ‘overglamoured’. Yet, I personally can attest that a nutritionist saved my life whilst alopathic doctors failed. For years I asked doctors if candida could be part of my problem – I felt I never had enough energy for my age. Aggressively, I was told candida is nonsense – totally normal in your gut. Unfortunately, at the time I accepted the answer – he was the expert. Years later when things got worse and worse I finally came across a book from a nutritionist I felt in resonance with (this is so important) and it did treat candida and yes, this was a major change. Same with Yoga – if you are not in resonance with it – do something else – but for me again – intense Yoga Classes did change my nervous system for the better (Yoga has survived over 3000 years of human history – there is a reason for it). My point is that if you learn to nourish yourself – you can save yourself a lot of pain later and some families have not taught the simple common sense art of cooking unprocessed food. This is why so many nutritionist are around – they answer this extreme lack of tradition and insight how vital and important daily nutrition is. Let food be your medicine and medicine be your food! How many of us really understand that food is that powerful?

      Danae | 06.12.2018 | Reply
    • This is the best comment I have ever come across. Well said!!!

      Danielle | 06.12.2018 | Reply
    • Your comment is the best, Michelle. Not the other one

      Danielle | 06.12.2018 | Reply
      • Thank you Danielle. I hope you remain aware & like me, know tgat someone out there will always be after your hard-earned money with ever-shrewder tricks & still empty promises.♡

        Michelle Bohlaender | 06.13.2018 | Reply
  3. What’s the new story in this article? Eat green. Meditate. Yoga (or whatever exercise). Breathe deeply. Reduce stress. Eliminate toxins (including some people). Expensive fancy creams? We’ve heard all this before. An “archetypal diet,” on the other hand, sounds intriguing and the title sparked my curiosity. Maybe the article could have focused more on how the archetypes influence eating and other unconscious behaviors. And a note to Pressed Juicery: I’d buy your juices again if they came in something other than plastic bottles. Pre-cycling is way better than recycling. And besides, fresh juice in a toxic plastic bottle is not so appealing. Glass would even be preferable to plastic. Customers could return the bottles to be sterilized and used again.

    Ginger Curtis | 06.12.2018 | Reply
  4. the message is: buy expensive face creams & take lots of selfies

    wendi | 06.12.2018 | Reply
    • So very true. Like every snake-oil salesperson throughout history, today’s examples know the value of artfully packaging the ‘dream’ aided & abetted by slick images of themselves & their crisp blogs or vlogs.

      Michelle Bohlaender | 06.13.2018 | Reply
  5. lawyer and the founder of The Fashion Law, wrote about the issue of counterfeits sold on platforms in a post on her site. She said that according to federal law, website operators



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