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12.19.22
15 percent pledge gift shop

The Fifteen Percent Pledge Pop-Up on Spring Street in NYC is filled with genius gift ideas, all made by black founders across the country. If you’re lucky enough to be in NYC for Christmas this year, pop in and shop.

These incredible gift ideas come from the Fifteen Percent Pledge founder, Aurora James. Aurora is the founder of beloved accessories brand, Brother Vellies and was recently named vice chair of the CFDA alongside Prabal Gurung.

5 Gift Ideas From Aurora James of
The Fifteen Percent Pledge

Says Aurora James, “As a Black business owner, I know firsthand how critical holiday shopping can be for brands to grow and expand their reach.”

“By being intentional with our spending power, we can flip the script and change the game for Black entrepreneurs. The power of one successful season can have a monumental impact that ripples through our communities. If you need inspiration when buying Black this year, our holiday gift guide makes it easy and accessible to purchase from Black brands.”black owned businesses gift guideBrooklyn Circus Varsity Jacket | Brooklyn Circus is a menswear brand with a story – from the construction of the varsity jackets to the looms where their denim is woven. This timeless jacket is made from wool and leather with hand-detailed chenille patches.
black power kitchen cookbookGhetto Gastro Black Power Kitchen | Black Power Kitchen combines 75 mostly plant-based recipes with immersive storytelling, diverse voices, and striking images and photographs. Bronx natives, chefs and entrepreneurs Jon Gray, Pierre Serrao, and Lester Walker are the culinary collective Ghetto Gastro.With BPK they hope to inspire larger conversations about race, history, food inequality, and how eating well can be a pathway to personal freedom and self-empowerment.

Book by Meena HarrisThe Truth About Mrs. Claus |Written and illustrated by Meena Harris and Keisha Morris, get an exclusive signed copy of this adorable  children’s book children will love.

brother vellies gift ideasBrother Vellies Rattan Tennis Tote | Luxury accessories brand Brother Vellies is a long-time TCM favorite. Founded in NYC with the goal of keeping traditional African design practices alive while also sustaining artisanal jobs, this club tote from the brand is fun to carry whether you’re headed to the courts or not.
gift guide sneakersPorcelain Sneakerhead Planter | This lime-stained ceramic sneaker comes from a line by London James, a multi-hyphenate ceramic artist originally from Chicago.

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