Locking down summer wardrobe goals? Look no further than NYC designer, Ulla Johnson, whose flowy embroidered frocks are what boho-chic dreams are made of.

Ulla has been a long-time fave of TCM, and we’re thrilled to include her in our series celebrating fashion, wellness and Pressed Juicery’s iconic collab with Vogue (explore it all here).

Each of Ulla’s pieces is made with all-natural fibers, and amped up with a detail-obsessed handmade ethos we can’t get over. The result is a unique yet wearable collection of designs, equally suited to a high-fashion runway show, Central Park picnic or fairy-dusted weekend tryst.

To NYC boho babes’ delight, Ulla’s first-ever blush-hued storefront recently opened on Bleecker Street.  Bask in the bohemian brilliance of Ulla Johnson’s spring and summer collection, and get to know the healthy-minded babe behind the brand below…

My uniform this season:

White cotton blouse and pointy slides.

Healthy dish I rely on lately:

Halibut with turmeric.

Always in my fridge:

Hawthorne Valley Ruby Kraut.

Natural beauty tip:

Always in my day bag:

Health habit that changed my life:


Workout I love: 

Core Fusion.

On my bookshelf:

The Circle by Dave Eggers.

Cause that’s closest to my heart:

Planned Parenthood.

My current mantra:

Find joy.

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