3.14.19
Sincerely Jules sitting on sand

Julie Sariñana is Sincerly Jules, the glowy gal with an award-winning fashion blog who knows her way around a globe. The Mexican-born blogger — who has over five million followers on Instagram — launched Sincerely Jules as a personal creative outlet that soon spiraled into a full-fledged business, like most of the top Instagrammers we know now.

Over the past decade, Julie has channeled inspiration from her travels, timeless taste and a life-long love of design to create a digital space that radiates with polished authenticity.

Sincerely Jules billabong bathing suit

Drawing inspiration from her globe-trotting ways, Julie recently teamed up with Billabong to develop a beach-ready capsule collection embodying her personal “dream, believe and achieve” mantra. We can’t wait to work these breezy pieces into our wardrobe this summer.

We asked Jules to share a few key tips for traveling like a pro in style — and without burning out. From cure-all coconut water to making good use of a hotel gym, here are a few ways Jules is living well while on the go…

Sincerely Jules in desert with straw hat

Current mantra:

Dream, believe and achieve.

Favorite travel memory:

I recently traveled to Todos Santos, Mexico to shoot campaign imagery for my collection with Billabong. While I was there, Billabong introduced me to Laura Enever, who is one of their pro surfers. Laura was incredible and mentored me in the water to learn how to swim and overcome my fear of the ocean. It was amazing to have had such an impactful experience in a place so special to me!

Best travel fashion tip:

I always make sure I have a cute bag to keep me organized, one that fits all my necessities.

Three essentials that make traveling easier:

I designed the capsule collection with travel in mind, making sure to include versatile, effortless pieces that make traveling easier. Since I’m usually somewhere tropical, it’s essential to pack options that can take me from day to night, tons of swimwear options and cute hat. I love a good hat!

Best in-flight hack:

I usually have a sweater with me to throw on while on the plane. I was living in my sweater from the collection while traveling for the campaign shoot in Mexico.

Signature look in three words:

California, laid back, cool.

Next travel stop:

First stop London, second stop Paris, third stop Monaco, last stop Italy — all in one week.

Best healthy travel tip:

Coconut water saves all.

Favorite healthy meal order when out:

Açaí bowls, all day every day.

Favorite splurge order when out:

I wouldn’t call it a splurge, but when I want to be bad I go for fish tacos and pizza.

Secret to staying in shape while traveling:

I always try to make sure there’s a gym at every hotel so I can squeeze in a quick workout.

Favorite natural beauty products:


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