Pritika Swarup grew up steeped in the Indian beauty and wellness rituals of her mother and grandmother. Later in life, as both a fashion model and a Columbia economics grad, Pritika came to realize just how little these time-tested principles were represented in the beauty world. Her brand, Prakti aims to close that gap.
Swarup’s style, beauty knowledge and eye for design is nothing short of inspiring. She’s a natural fit for our My Favorites series. Give her award-winning instant glow exfoliator a look as you add everything she loves to cart!
My Favorite Things With Prakti Beauty Founder Pritika Swarup
Recent wellness obsession: I use the NuFace Refreshed Set to sculpt and reduce inflammation and water weight. Afterwards, I apply Prakti’s SundaSkin Essential Hydrating Serum, and SapnaSoft Moisturizer.
Weird wellness habit that works: Oil pulling. I swish a teaspoon full of oil around the mouth in the early morning before breakfast and on an empty stomach for about 20 minutes to release toxins.
Fave ritual for my emotional health: Reading, journaling, sauna sessions, meditation.
Fave routine for fitness: Barry’s Bootcamp.
Fave Pressed Juicery juice: Simple Cleanse Juice is my favorite. It is very similar to the detox shot I make at home with ingredients like ginger, lemon, and cayenne pepper.
Fave podcasts: The Glossy Beauty Podcast and Diary of a CEO.
Favorite clean skincare products: Prakti PritiPolish and Sapnasoft, Saie.
For the hair: Olaplex and Fable & Mane.
Clean makeup staples: MERIT and Patrick TA.
Skin tool: The Skinny Confidential Ice Roller.
Spa/beauty treatment of choice: Mimi Luzon.
Perfume: Creed Wind Flowers.
Uniform lately: I am currently transitioning my closet from summer to fall so I have been loving layers—you never know what the weather will be like by the end of the hour. I start with a basic white tee (I love Reformation basics), my favorite pair of jeans from KHAITE, and a high-quality oversized blazer. My favorite everyday blazer is from AKANVAS.
Sustainable brands I love: Danielle Guizio.
Never without jewelry: Aureum has great statement earrings that have been my recent go-to.
Loungewear of choice: Intimissimi has the best silks and intimate wear!
FOOD + DRINK
Fridge staples: Detox shots and coconut water.
Functional beverages of choice: Matcha with oat milk and turmeric lattes.
Fave condiment: Hot sauce.
Snack always on hand: RxBar Chocolate Sea Salt.
Favorite cocktail: Mezcal mule.
Recipe in rotation lately: Mutter paneer with spinach flaxseed roti.
Favorite recent purchase: Sculptural Sofa from Restoration Hardware.
Favorite source of inspo lately: Bates Masi.
Candle/incense: Prakti has something in the works!
Kitchen item I love: Copper teapot from Fellow.
Cozy detail of choice: Beautyrest Microlight To Berber heated blankets.