Rose Avenue in Venice is bursting with Chalkboardy hotspots like the classic Cafe Gratitude (we’re all about that turmeric latte life!) and dreamy Scandi-land, Gjusta.

We’re loving the brand new Parachute Home store that opened it’s doors just last weekend in the charming neighborhood and asked the home brand’s stylists Scott Horne and Peter Dolkas just how they pulled off this fresh, relaxed look we love. Here are a few notes from the designers and a few thoughts of our own on this stylish new space…

10 style notes from Venice’s coolest new home store:

a neutral palette: “Parachute’s bedding comes in such a beautiful palette, so we didn’t want the colors of the space to compete. We mixed together maple woodwork, white furnishings, and copper-toned pieces to create a relatively neutral backdrop to showcase the bedding.” – Scott and Peter

Rose gold + Statement pieces: “Although we strived to keep the space minimal, we knew we needed an eye-catching statement piece. The rose gold mirror not only makes the space feel much larger, but it reflects the afternoon light beautifully. After we installed it someone pointed out that it was a rose gold mirror on Rose Avenue – a wonderfully happy accident.” – Scott and Peter

lounge vibes: “Early on we spoke with the Parachute team about creating more of a lounge environment and less of a typical bedding store. We wanted the Showroom Store to feel like a place you and your friends would want to hang out in all day. Therefore, we nixed the idea of having actual beds and showcased the bedding vertically on textile racks instead.” – Scott and Peter

Linen bedding for summer: Parachute’s bedding itself is inspiring in the space. We love the couch slash day bed dressed in various shades of linen bedding. Summer siesta anyone?

Think texture, not color: The palette inside the shop is white on white on white and yet it’s warm and full of points of interest. The key? Texture! Pale floors layered with animal rugs and river rocks piled into white wood troughs are giving us all the feels.

this planter. period: These white bowl-like ceramic planters from Case Study are everything. We love them here piled with cacti like an ice cream sundae.

Go local. We love to see local photographer, Lani Trock’s work in store. We let Lani take over our Instagram for a full day, if that tells you anything. Moody, magical, mysterious and all natural. Find local artists to support and you’ll avoid the dreaded ubiquitous art poster issue we all had in our first apartments!


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