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    9.28.21
    ilia mascaras

    A handful of new clean makeup brands were born over the last three years and we’re excited about a few of them, including Merit, Kosas and Saie.

    That said, when it comes to fall product launches, there were just three that stood out from the rest and they all came from OG clean beauty brands we’ve followed from the beginning.

    The 3 Best New Clean Makeup Drops This Fall

    kjaer weis mascara

    KJAER WEIS Im-Possible Mascara | Kjaer Weis is one of those brands we want to love because the packaging is just that cool. Don’t let the heavyweight metal tubes, cases and fashion-worthy boxes confuse you: these containers are built to last and only refills are required once your make a Kjaer Weis purchase — a stylish and trend-proof sustainability strategy we think will last the test of time.

    This fall, we received samples of the brand’s new Im-Possible Mascara and were immediately impressed. The formula feels thick and creamy and the brush gives you options with a curved side for major volume and a flat side for length. The results are dramatic, flake-free and last all day — once curled and made up, our lashes stay dark, thick, long and lifted all day. SHOP NOW

    ILIA Fullest Volumizing Mascara | Shown at top ILIA also launched a new mascara this fall and it’s bound to become a classic. The unique reverse arch shape of the brush means you can coat even the tiniest of baby lashes with mascara in just a couple of strokes. If you’re accustomed to a traditional mascara brush, you’ll have to learn to adjust: go slow and let the applicator brush do the work for you. The formula feels light and buildable making it a great everyday pick you can also build for a more dramatic lash when you’re in the mood. SHOP NOW

    rms products review

    VAPOUR Lux Conditioning Tint | Vapour is beloved for their creamstick highlighters and foundations, plus their deep commitment to clean beauty and responsible manufacturing. Recently, they launched a new cream stick called the Lux Conditioning Tint, a chubby little balm in just two shades that are absolutely perfect for fall ’21. Either can be used for a subtle wash of color and dose of conditioning on lips and cheeks. The tint feels so light, comfortable and nourishing and provides an easy infusion of color that cab be popped straight on to lips or tapped into cheeks. SHOP NOW

    Finally, special mentions for three more classic clean beauty brands with new launches recently, RMS Beauty’s new “re”evolve radiance locking primer, with a finish you’d expect from the creators of one of the cultiest highlighters in town; PAI’s The Impossible Glow liquid bronzer for stunning, glowy color that’s safe for extra sensitive skin; and Axiology’s new lip-to-lid balm crayon trios — incredible colors and the cutest ultra-sustainable packaging in town.

    This story is brought to you in partnership with The Detox Market. 

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