katy perry

Last year, pop star Katy Perry bought one of the cultiest wellness brands out there, Bragg Live Foods. Katy, along with partner Orlando Bloom and a few other major investors, scooped up the OG natural products brand with 106-year-old heritage best known for their brightly labeled apple cider vinegar.

Apple cider vinegar is on our short list of natural health essentials and can be found in the pantries of just about every wellness lover we know. So how did Katy get involved?

It turns out that Perry grew up next door to the now 90-year-old Patricia Bragg in Santa Barbara. Patricia, in all her whimsical pink hat glory, inherited the brand from her father, Paul Bragg who had an influence on countless wellness leaders you know and love today.

Katy has been an avid fan of the products since early childhood — her mom incorporating all things Bragg into their daily health routine. Now, when Perry is on tour she stocks Bragg ACV as a cure-all and support for her vocal health.

“My mother introduced me to Bragg products, and it’s been a staple since my childhood in Santa Barbara and continues to be a wellness remedy in my professional vocal career.”
— Katy Perry

With Patricia (who is essentially our health food fairy godmother) retiring as CEO, who better to take over the company than Katy—her lifelong neighbor, family friend and biggest fan. It was Patricia who gave Katy her first guitar at age 13! 

We’ve always been hardcore groupies of all things Bragg, spreading the gospel of their magical elixir’s benefits from day one. If you’re curious why ACV is the mother of all wellness staples, get started here and check out some of our top articles on the subject. If you’re an ACV newbie, here’s a quick list just to give you the picture. Benefits include…

+ Anti-fungal
+ Alkalizing
+ Antibacterial
+ Antiviral
+ Metabolism-firing
+ Immunity-building
+ Digestive relief
+ Soothes sore throats and upper respiratory infections
+ Enhances mood
+ Improves skin
+ Cures acid reflux and heartburn

Stay tuned as we have our own plans in store for our favorite apple cider vinegar. Until then, try whipping up our go-to ACV dressings that we drench on just about everything in this Hawaiian Pineapple Tahini Salad.
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From our friends


  1. I’m thrilled that Katy Perry has taken over the Bragg family business and such a heart warming story! I want this product to stay the same great formula as from the beginning.

    Kay Lake | 06.09.2022 | Reply
  2. First thing she did was dilute it. Why couldn’t she just leave it as it was? Profits I guess. Will be looking for a different brand now unfortunately.

    Stacy Heath | 12.24.2022 | Reply
  3. I am reading this because i heard they changed the formal now that new owner have it and it is diluted i have used braggs for years and trusted it i hope this was fake news

  4. Katy Perry has ruined the Bragg’s apple cider vinegar. It’s so watered down anymore. The color is way lighter and the health benefits that I was getting from ACV with mother no longer exist using Bragg’s ACV. Boo hiss!

  5. Won’t be purchasing Braggs ACV any longer. Perry will ruin the company and their ACV…she’s already diluted it. What a shame. I don’t trust Katy Perry and now Braggs can’t be trusted either. Huge mistake, Patricia.

  6. Not buying anymore! WATERED DOWN!

    Tammy | 12.27.2022 | Reply
  7. Heard Bragg’s ACV is being price gouged and diluted since Katy and Orlando have bought the brand.. This doesn’t sound like just a rumor either.

    Charlotte | 12.27.2022 | Reply
  8. Watered down now. Of course this entertainer isn’t interested in your health, just her profits.

    Watered Down | 12.27.2022 | Reply
  9. We can’t have anything nice when celebrities get involved. This product used to be our go to, but since it was placed in the hands of Perry, it’s diluted, not effective, and utter crap now. Braggs won’t be in our house ever again.

    Ticked off mom | 12.27.2022 | Reply
  10. This sucks! Katy Perry has sold out for profit. If the rumors are true, shame on you KATY PERRY. Diluting the apple cider vinegar was the wrong move. I have not been without Bragg Apple Cider Vinegar with the Mother for decades, well until now. Shame on you!

    Sonya McLaurin | 12.27.2022 | Reply
  11. We have used Braggs for over 20 years.
    In search of a new find. Watered down crap isn’t going to fly.
    This will go down with the rest of the products celebraties get ahold of.

    Ronda | 12.29.2022 | Reply
  12. How can everyone say it’s watered down? It’s still the same with the mother and 5% acidity. I try think she is not able to change the formulation as an investor. It’s just ACV guys.

  13. Of its not broken don’t fix it…look at everyone leaving BRAGGS …not good for business…we love Original…ty

  14. Oh my, how my who family just loves Katy Perry. I watch all her videos and just know she loves all of us little people too. I am literally giddy over this amazing news!!!

    Bobcat | 12.29.2022 | Reply
  15. Is it true or just rumor about the “watering down” of Braggs ACV?

    Connie | 12.30.2022 | Reply
  16. I will be so upset if this is true. I have been using this product for so many years and I swear by it for so many things. I have not noticed a change as of yet, but I haven’t had to buy any recently because I’m always fully stocked but I really, really hope this is not true. Why would she turn such a great product into a not so great product? As if she doesn’t have enough money UGH!!

    Rachelle | 12.30.2022 | Reply
  17. Ive heard that the MOTHER part of the Braggs acv isn’t the same as the previous owners made it so being less effective. Is this true, has the formula changed.

    Dorene | 12.30.2022 | Reply
  18. Soo sorry things are diluted.

  19. I agree with everyone that it is watered down. Never again.
    Shame on you. Old man Bragg would be furious.

    Yucky | 12.31.2022 | Reply
  20. I’ve heard from many of my friends the formula is now very watered down and no longer provides the same benefits that it used to. I only use mine for cooking and was just getting into the health benefits, but I guess I’ll be looking at another brand. Sad when long trusted brands are sold and the products are altered in a negative way, usually for profit.

    Joan | 12.31.2022 | Reply
  21. Man people will believe ANYTHING they read on Facebook anymore. No it hasn’t been watered down. She doesn’t have the power to change the formula for the love of Mike. Funny how the anti-cancel culture is all “Cancel/Boycott Katy Perry.” Hilarious

    Rebecca | 01.02.2023 | Reply
  22. Are you conspiracy people seriously crazy? Katy Perry is a FAN of Braggs, uses it herself and has personally known Patricia Bragg for decades because she lived next to her in Santa Barbara. Patricia gave Katy her first guitar when she was 13. You think Katy Perry is going to buy it and then change it all? You people are seriously nuts. Go seek some help from a mental health professional.

    Voice of Reason | 01.05.2023 | Reply
  23. I know it is not as dark as it use to be and there is certainly not as much “mother” in the bottom of the bottle. If it has not been watered down….how do they explain that!!!
    I’m looking for a new brand at “Whole Foods”

    Judy | 01.05.2023 | Reply
  24. I hope these rumors are not true, but if they are oh well, I’ll deal with it. Apple cider vinegar is good for so many things. It’s the only thing that gets rid of my heartburn and I get it bad almost to where I’m going to be sick.

    Chery | 01.05.2023 | Reply
  25. I sure have noticed a difference with it… seems there is less mother and a much lighter color. Not to happy if it had been watered down

    Helen | 01.05.2023 | Reply
  26. I hope we can get some transparency from Bragg as to whether the formula has been diluted.

    Emily | 01.07.2023 | Reply
  27. I have never heard of this but I would like to learn more about it what is it good for totally? And do you drink that cloudy part at the bottom? Is it supposed to be refrigerated? I ask because I have a lot of health problems that I would like to have help with if this will help me and it sounds like it probably would. Does anybody want to help me out there with an answer please? Thank you so much

    Dorothy | 01.13.2023 | Reply
    • Dorothy, please read our other stories on apple cider vinegar! It’s a staple in many healthy diets – and yes, the cloudy parts or the “mother” must be in bottle or it’s not truly effective.

      The Chalkboard Editorial Team | 01.14.2023 | Reply
  28. I work in a health food store and it doesn’t even look the same! We have the old formula right next to the new and the colour is totally different! Just like all the other brands that sold out to big corporations. They no longer the same !

    Natural Warrior | 01.18.2023 | Reply
  29. WHy have I seen that this product no longer has the mother in it and looks watered down?????? WTF Perry

    michele | 03.05.2023 | Reply
  30. It has been modified. It is no longer the same as it used to be. Also removed the bible versus off the labels. Wonder why that is. Hmmm. We all know just what’s going on. If any of you really believe that Perry cares about people really don’t know what the heck is really going on. Yall better wake up. Stop buying this fake crap. Most of holly wood are not out for the best interest of the people

    Chris | 03.14.2023 | Reply
  31. This makes sense as to the label change and the removal of the Bible verse on the label (John 3:16 in the Ichthus fish symbol). I loved seeing that verse and little fish on the label, it made me so happy!

    Cece | 04.09.2023 | Reply
  32. Do not change it please

    Sheila Sauber | 05.01.2023 | Reply
  33. I do not understand all the hateful comments toward Katy. Just stop already, it’s vinegar, not some magical potion, it’s people who market this toward you, nothing else and no one else. Stop being so hateful.

    m smith | 05.08.2023 | Reply
  34. My whole family has used Bragg ACV for many years. My mother loved it and my sister uses it all the time. The last bottles my sister bought are totally different. The color is very pale and there is NO mother in it. She was stunned. She sent me a photo of one of her original bottles next to a KATY bottle and the difference is shocking. I haven’t bought another bottle yet and don’t plan to buy Bragg ACV again which is sad because I’ve used it happily for years and years. But with the changes that have obviously been made…I don’t feel good about buying it now. I’d rather get my money’s worth so it’s time for a new healthy brand. Such a shame! And if Katy did NOT do this…she certainly needs to be doing some digging to find out WHAT happened so she can remedy the situation before she loses more valued customers!!

  35. I have been using Braggs Apple Cider Vinegar for years. It has helped me so much with diverticulitis, blood pressure, etc. In the last few months All of my health issues have returned . I wondered what is wrong , why the apple cider vinegar was not working. At the time I was not aware that the company had a new owner . I know for sure that something is different about Braggs , it doesn’t provide the benefits that it did in the past ! I am now searching for a different brand of apple cider vinegar.

    Sheryl M. | 06.02.2023 | Reply
  36. I knew something looked different about the color and that explains why I was using more of it in my mixtures. I just don’t get it. Braggs was like medicine in my house. Profit is a hell of a drug!

    Theresa M. | 07.20.2023 | Reply
  37. I recently bought my very first bottle of Braggs ACV ever, instead of my usual brand. Yes it DOES taste watered down, which is why i came looking online to find out. I will be going back to my old brand or some other, and never buying this one again. I sure hope the new owners of Braggs are not planning to destroy ALL the Bragg products.

    Shade | 09.01.2023 | Reply
  38. It’s not “watered down” it’s Devoid of the probiotic culture that gave it life. The “mother” (culture) has been removed.

    Rebecca | 10.09.2023 | Reply
  39. It may not be watered down but she partnered up with Bill Gates by using his bioengineered apples. (Apeel) I buy Costco’s brand.

    Michelle | 10.11.2023 | Reply
  40. She is also an investor in Bill Gates gmo apple products

    Michael | 10.12.2023 | Reply
  41. What a shame. I will not be purchasing braggs anymore.

  42. I also buy the Costco Brand for now. Anything with Bill Gates on it spells poison for human consumption in my opinion. I will never buy Braggs again. I miss the original quality. For the sake of greed!!

    Anamaria Moore | 10.19.2023 | Reply
  43. IsBraggs ACV now made using APEEL Apples from Gates ? I read that The Apples used r coated with APEELS .
    Which makes it even more harmful.Does anyone know if that is so.

    dren joe | 10.20.2023 | Reply
  44. how does it have the non gmo organic label, r they not frauding the consumers if this is the casse ?

    dren joe | 10.20.2023 | Reply
  45. Can we find out somewhere if this is a fact or just rumor?

    Michele | 10.21.2023 | Reply
  46. Everyone needs to start making their own ACV from locally raised organic apples, if possible. With Billy Gates involved, you might not be able to find organic apples in stores that haven’t been treated with who-knows-what is in Apeel. Katy Perry sold her soul, she most likely wouldn’t have a problem with doing things to beloved brands of products to make more $ and serve her master from the hottest region.

  47. What about Braggs olive oil? Is that now bad too? I stocked up on olive oil during the pandemic and they’re expensive! Should I throw them away?

  48. what I heard was that bill gates got involved w/her. . and that means GMO seeds, GMO apples. It would be wise of katy to put out a PR notice stating what they did (or didnt do) to it, address ALL these issues

    tooshay | 10.29.2023 | Reply
  49. Also it’s being said but I’m still fact checking that she’s using “Apeel /Organipeel” for the Apple part of the product.Anyone ! ??! What horrific and horrible things they are doing to us all just for profits.So you think they all eat the GMO’s they push? Asking for a friend.

    Troubled | 10.31.2023 | Reply
  50. Yes Bill Gates Company Appeel I believe it is, is supplying the Apples. They make a coating that goes on the apples to make them last longer. Makes you wonder though what is the coating comprised of?? Either way I’ll pass on anything Bill Gates is involved in if i can help it. A pop star and a billionaire, I’m good thanks.

    Tony | 11.03.2023 | Reply
  51. Did you all know that Braggs did not even make the ACV? Nope they did not. It was all B.S. It was produced by another company. Which is now it’s own brand now.

    kass | 11.05.2023 | Reply
  52. Hello KL- I would not buy it and I would not use it. Have you ever heard of ‘The Olive Oil Hunter’? I buy all my olive oil from him. It is expensive by so worth it. Nothing like the olive oil in any store.

    kass | 11.05.2023 | Reply
  53. I stopped buying Braggs when I found this out. I don’t support weird, occultic people like th ePerrys. Nasty people

    Your Mom | 11.10.2023 | Reply
  54. There is a big difference for sure! It’s lighter and there is a lack of “mother” in the bottom. I have several bottles to compare with the new ones since I cleaned out my dad’s house and he moved in with me just over 2 years ago. The appearance, texture, and manufacture dates coincide with the lack of taste and previous health benefits. I believe “my own” comparison and experienced users over what we are being “told”. It IS Different! It IS NOT the exact same product even accounting for natural apple variations.

    upset12 | 11.15.2023 | Reply
  55. I will no longer purchase Braggs apple cider vinegar! Not a chance!! I will find another brand.. was the best at one time.. c’est la vie

    Darrell | 11.25.2023 | Reply

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