when it comes to motherhood and child-rearing there is plenty of room for disagreement. Everything from baby names to sleeping schedules and snack choices can cause a stir in any given mommy-and-me circle. But one thing mommas everywhere can agree about is that Susan Peterson is making the cutest baby shoes on earth. Freshly Picked’s line of soft, high-quality leather baby booties are uniting everyone from tiger moms to earth mothers as babies across all borders sink their soft little pink feet into a rainbow of these cool and comfy mocs.
We caught up with founder Susan Peterson for a day inside her child-friendly studio to find out how she makes the magic happen and to see what a day in her shoes is really all about. Take a gander at the rainbow of Freshly Picked baby moccasins and listen as Susan dishes on what keeps her inspired!
Name:
Susan Petersen of Freshly Picked.
Daily Necessity:
Water. And Beyonce.
To get the creative juices flowing:
I get my best ideas when I’m working out!
Favorite object on my desk:
My beautiful Diptyque
candle.
Favorite morning of the week:
Every mother’s favorite morning: Saturday, because I get to wake up with my kids!
At 10:00 a.m. I'm usually:
Having our office mid-morning dance party! Once again, this involves Beyonce.
My favorite current project is:
Our spring line! Get excited…
My favorite paper goods:
I love a Moleskin notebook.
Soundtrack in the Studio:
Beyonce. Old or new. We’ll take it all.
Most common visitors:
My husband and kids.
The snack we always keep on hand:
My assistant won’t stop bringing donuts!
Easiest way to brighten up the space is:
Turn on our industrial fans.
Favorite way to spend the lunch hour:
I rarely take a lunch break.
Organizational item I can't live without:
My editorial calendar.
My necessary extravagance is:
My top distraction is:
Reality television
Books always in studio:
I love the classic The E-Myth
.
