when it comes to motherhood and child-rearing there is plenty of room for disagreement. Everything from baby names to sleeping schedules and snack choices can cause a stir in any given mommy-and-me circle. But one thing mommas everywhere can agree about is that Susan Peterson is making the cutest baby shoes on earth. Freshly Picked’s line of soft, high-quality leather baby booties are uniting everyone from tiger moms to earth mothers as babies across all borders sink their soft little pink feet into a rainbow of these cool and comfy mocs.

We caught up with founder Susan Peterson for a day inside her child-friendly studio to find out how she makes the magic happen and to see what a day in her shoes is really all about. Take a gander at the rainbow of Freshly Picked baby moccasins and listen as Susan dishes on what keeps her inspired!


Susan Petersen of Freshly Picked.

Daily Necessity:

Water. And Beyonce.

To get the creative juices flowing:

I get my best ideas when I’m working out!

Favorite object on my desk:

My beautiful Diptyque candle.

Favorite morning of the week:

Every mother’s favorite morning: Saturday, because I get to wake up with my kids!

At 10:00 a.m. I'm usually:

Having our office mid-morning dance party! Once again, this involves Beyonce.

My favorite current project is:

Our spring line! Get excited…

My favorite paper goods:

I love a Moleskin notebook.

Soundtrack in the Studio:

Beyonce. Old or new. We’ll take it all.

Most common visitors:

My husband and kids.

The snack we always keep on hand:

My assistant won’t stop bringing donuts!

Easiest way to brighten up the space is:

Turn on our industrial fans.

Favorite way to spend the lunch hour:

I rarely take a lunch break.

Organizational item I can't live without:

My editorial calendar.

My necessary extravagance is:

My top distraction is:

Reality television

Books always in studio:

I love the classic The E-Myth .

Bottom banner image
From our friends