the chalkboard logo

Follow Us



    when it comes to motherhood and child-rearing there is plenty of room for disagreement. Everything from baby names to sleeping schedules and snack choices can cause a stir in any given mommy-and-me circle. But one thing mommas everywhere can agree about is that Susan Peterson is making the cutest baby shoes on earth. Freshly Picked’s line of soft, high-quality leather baby booties are uniting everyone from tiger moms to earth mothers as babies across all borders sink their soft little pink feet into a rainbow of these cool and comfy mocs.

    We caught up with founder Susan Peterson for a day inside her child-friendly studio to find out how she makes the magic happen and to see what a day in her shoes is really all about. Take a gander at the rainbow of Freshly Picked baby moccasins and listen as Susan dishes on what keeps her inspired!


    Susan Petersen of Freshly Picked.

    Daily Necessity:

    Water. And Beyonce.

    To get the creative juices flowing:

    I get my best ideas when I’m working out!

    Favorite object on my desk:

    My beautiful Diptyque candle.

    Favorite morning of the week:

    Every mother’s favorite morning: Saturday, because I get to wake up with my kids!

    At 10:00 a.m. I'm usually:

    Having our office mid-morning dance party! Once again, this involves Beyonce.

    My favorite current project is:

    Our spring line! Get excited…

    My favorite paper goods:

    I love a Moleskin notebook.

    Soundtrack in the Studio:

    Beyonce. Old or new. We’ll take it all.

    Most common visitors:

    My husband and kids.

    The snack we always keep on hand:

    My assistant won’t stop bringing donuts!

    Easiest way to brighten up the space is:

    Turn on our industrial fans.

    Favorite way to spend the lunch hour:

    I rarely take a lunch break.

    Organizational item I can't live without:

    My editorial calendar.

    My necessary extravagance is:

    My top distraction is:

    Reality television

    Books always in studio:

    I love the classic The E-Myth .

    From our friends

    Leave A Comment