when it comes to motherhood and child-rearing there is plenty of room for disagreement. Everything from baby names to sleeping schedules and snack choices can cause a stir in any given mommy-and-me circle. But one thing mommas everywhere can agree about is that Susan Peterson is making the cutest baby shoes on earth. Freshly Picked’s line of soft, high-quality leather baby booties are uniting everyone from tiger moms to earth mothers as babies across all borders sink their soft little pink feet into a rainbow of these cool and comfy mocs.
We caught up with founder Susan Peterson for a day inside her child-friendly studio to find out how she makes the magic happen and to see what a day in her shoes is really all about. Take a gander at the rainbow of Freshly Picked baby moccasins and listen as Susan dishes on what keeps her inspired!
Susan Petersen of Freshly Picked.
Water. And Beyonce.
To get the creative juices flowing:
I get my best ideas when I’m working out!
Favorite object on my desk:
My beautiful Diptyque candle.
Favorite morning of the week:
Every mother’s favorite morning: Saturday, because I get to wake up with my kids!
At 10:00 a.m. I'm usually:
Having our office mid-morning dance party! Once again, this involves Beyonce.
My favorite current project is:
Our spring line! Get excited…
My favorite paper goods:
I love a Moleskin notebook.
Soundtrack in the Studio:
Beyonce. Old or new. We’ll take it all.
Most common visitors:
My husband and kids.
The snack we always keep on hand:
My assistant won’t stop bringing donuts!
Easiest way to brighten up the space is:
Turn on our industrial fans.
Favorite way to spend the lunch hour:
I rarely take a lunch break.
Organizational item I can't live without:
My editorial calendar.
My necessary extravagance is:
My top distraction is:
Books always in studio:
I love the classic The E-Myth .