Natural beauty is having a moment. We’ve been saying it far longer that it’s fair to say about a “moment.” We’re more than happy to see our favorite trend in beauty outlasting it’s trend status and becoming part of the way so many of us shop for our favorite makeup and skincare!
Helping the green beauty space stay just as hot as can be is none other than mama mogul, Jessica Alba. Herself needing very little help in the way of extra shellac, nonetheless, we’re still more than ready to listen when this beauty starts talking beauty secrets and favorite products. We’ve been waiting to check out the new Honest Beauty and, so far, the line does not disappoint.
After years at the helm of The Honest Company, we know Jessica has learned all there is to know about the world of safe ingredients. We were thrilled to learn of her new beauty launch and loved getting our paws on everything in the new line at the brand new Honest Beauty pop-up here in L.A. If, like us, you’ve been waiting to check out a few of the new products, here are a few recommendations from Jessica herself. Pick a couple of products and give them a try – we’re partial to the chunky lip crayon and these powder cleansers ourselves!
Jessica Alba’s 5 Top Picks From Her New Beauty Line
Honest Beauty Magic Balm
This all‐purpose beauty balm is an honestly magical blend of organic fruit and botanical oils to soften and soothe everything with just a touch – presto!
Honest Beauty Truly Kissable Lip Crayon
Our sheer lip crayon offers antioxidant-rich coconut oil, murumuru butter and shea butter to help moisturize and cushion for a soft, natural finish. Lightweight texture glides on for quick, convenient color any way you want it.
Honest Beauty Truly Lush Mascara & Lash Primer
Formulated to work together for lush length and volume. Eyelash Primer protects lashes and intensifies color for a strong, nourished base. Rich mascara lays down smoothly to create an irresistibly voluminous effect. No smudging or flaking. Two wands are better than one!
Honest Beauty Elevated Hydration Mist
Chamomile and calendula help to calm and soothe. Aloe vera conditions skin while hyaluronic acid attracts moisture, locking in hydration. Hydrating face mist is ideal for use after cleansing and throughout the day. Spritz, savor, repeat.
Honest Beauty Everything Primer Luminous Base
Hyaluronic acid and a botanical peptide help keep skin looking smooth and pores less noticeable. Peony root, a firming active ingredient, adds plumpness to the skin and aloe vera conditions. Infused with orange flower water and mica this face primer delivers a subtle golden glow. Luminous, flawless looking skin in one simple step. Boom!