Honestly, Tho: 3 Reasons We Can’t Wait For Jessica Alba’s New Beauty Line

We’ve been big fans of Jessica Alba’s clean living brand, The Honest Company, from the start. And we can’t say we’re surprised by her recent Forbes’ cover proclaiming Jessica the new queen of green, tracking to hit Forbes list of ‘America’s Richest Self-Made Women’ within a short time. Right behind Beyonce – not a bad place to be.

Honest’s co-founders, Jessica Alba and Christopher Gavigan, were some of our very first monthly Guest Editors (see who’s joined us this month) and as news of their new product launch finally hits the web, we’re anticipating big things for Honest Beauty. Here are three reasons we can’t wait for Jessica’s big beauty launch this fall…

If this is a sign of things to come, we’re all for it! The Honest Co.’s spray mineral sunscreen is high-tech green beauty at it’s best. What’s great skincare without a great sunscreen? This non-nano, non-aerosol mineral spray won’t show on skin, is free of all the worst skincare offenders, and works on sensitive skin.

In her book, The Honest Life, Jessica lays out her eco-friendly beauty routine A to Z. Based on what we know her own personal habits to be, we’re feeling pretty confident that Honest Beauty is going to be right up our alley.

We’ll take this gal’s skincare advice down to the eyelash! Not only does this mogul have the whole movie-star-slash-beauty-icon thing built right in, but her great style gives us some cues that this beauty line will be vanity counter and evening bag-worthy as well.

Stay tuned for more on the line this fall and watch the Honest Beauty site for more announcements. What do you think about The Honest Co.’s new plans? 

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  1. I want to love her products but I can’t bring myself to buy them based on the loads of bad reviews, especially the sunscreens :/

    deanna | 07.02.2015 | Reply
  2. @Deanna I totally agree! I have a few friends who used the sunscreen and them and their kids were badly burned, even when used as directed. I researched myself and saw quite an alarming amount of similar reviews. I hope it gets corrected asap. :-/

    Portsky | 07.03.2015 | Reply
  3. I had heard about the Honest Company baby products through magazine articles, research, friends with children, and whilst shopping for baby gifts. Like you, I CANNOT WAIT for Honest Beauty! I just hope it’s carried in stores like Target, where I see the baby products, and that the prices are not exorbitant.

    Patrica | 07.04.2015 | Reply
  4. Sunscreen works VERY well…..we have used MANY tubes of it living in Florida on the gulf. I wanted a healthy sunscreen that rubs in clear instead of white. I have been buying it at Costco for a GREAT price. I do subscribe to her personal bundles as well I do not like everything but what I do…. I love!

    jeanne | 07.08.2015 | Reply
    • I should add I do not use the spray I use the tube rub on.

      jeanne | 07.08.2015 | Reply

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