Jovial King is the epitome of a green goddess. Her dewy glow and effortless radiance is all the evidence needed to convert us to any product or beauty routine she recommends. A true beauty inside and out, Jovial started Urban Moonshine six years ago out of her kitchen in the countryside of Northern Vermont. With a wealth of knowledge, love of nature and desire to unearth the healing power of plants, Jovial created a line of natural herbal remedies, tonics and bitters of exceptional quality and organic ingredients.

Just by speaking with her about her daily life, loves, and routine, it is clear that she practices what she preaches, and to Jovial, beauty starts with digestion and nourishing our bodies from the inside out. Read on for Jovial’s take on wellness, beauty, life, and well-being, as well as some of her favorite must haves to help keep us glowing from the inside out.

To learn more about the power of herbal bitters A to Z, read our interview with Jovial here on Herbal Tonics 101.