4.16.18

The buzziest opening in LA isn’t a resto, bar or club. It’s the long-awaited arrival of wellness mecca Erewhon’s new Santa Monica store.

Erewhon ain’t your average grocery store. It’s not even your above average grocery store. Specializing exclusively in pure, ethical, sustainable and often-niche natural products and foodstuffs since the 1960s, Erewhon exists in a category of its own; one that fits snugly between a market and a cult. A very glowy, well-nourished cult.

Living in a town where red carpet movie premieres happen as casually as Sunday brunch, Angelenos aren’t particularly phased by big launches, but excitement over this week’s grand opening of Erewhon Santa Monica has been dominating our community for months. The Santa Monica location is Erewhon’s fourth and has us excited about the boom in legitimate healthy living trends here in LA. If you’re not in LA, do you remember the first time you or your friend group first got hooked on Whole Foods, say, back in 2006? This is like that — but with a little more adaptogenic bone broth.

Erewhon borders on the luxury end of the wellness spectrum to be sure. There are smoothies on that tonic bar that’ll cost you more than a twenty spot (granted, you could feed on their giant spirulina shake for a full day!). So what does it mean that the luxe health food market is booming? Good things for everyone, if you ask us. Just as fashion trends begin on runways and trickle down into shops everywhere, we believe that even the flashiest of health trends end up moving the needle for all, as consumer demand begins to flow throughout the whole economy.

What are your thoughts on shops like Erewhon? Let us know in the comments below!

Get a taste of the Erewhon vibe with this trend report written for us by Erewhon’s CEO, Tony Antoci.


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  1. Fun store but the markup on food is insane and part of the reason people say they can’t agford to eat healthy!

    Wendie | 04.16.2018 | Reply
  2. Love it in theory, but the only thing that’s NOT sustainable about Erewhon is the ability for people to afford it on a regular basis. 🙁

    Nancy Marcello | 04.16.2018 | Reply
    • My thoughts too… so you can be sure the company will only open stores in cities where there is a high income bracket, but the future looks bright…at least while Trump is in office… so the economic reviews claim..

      Michelle | 04.19.2018 | Reply
  3. coming to chicago?

    kathy | 04.16.2018 | Reply
  4. No normal people can afford these ritzy “health” stores’ food! I despise Walmart – but I’m not part of the elite 1 percent … Real America lives paycheck to paycheck and stresses about money ad nauseum. I grew up in the upper middle class, N. VA, but that class doesn’t exist anymore in my world! I’m impressed with Aldi …

    Olga | 04.16.2018 | Reply
    • So am I, but let’s face it, we all love beautiful surroundings to shop in & the ability to take stuff back if its below par. I’ve come to appreciate the merits of Aldi, but seriously, does it really cost that much more to have attractive store fronts, shelving, packaging & presentation?? 🙂

      Michelle | 04.19.2018 | Reply
  5. Does Ivanka shop there?!

    Alexandra | 04.16.2018 | Reply
  6. Thank you very much for an interesting and useful review!

    Amy | 04.17.2018 | Reply
  7. Have known these people for ever, pretty fair people…. way back when there was a store in Santa Monica called Nowhere Market, and relatives of this stores, so they flipped the name to make others angry…Cause Erewhon spelled back ward is No where, as in the old Market

    Jeff | 04.17.2018 | Reply


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