We love trying on every natural lipstick shade and organic facial oil that come across our desks–it’s a problem. But, every so often, we come across a beauty product that defies categorization – or at least blows their category counterparts out of the water.

From Skin Owl’s neck concentrate to Amika’s dry conditioner, this round-up of new beauty products have stood out to us in a major way. Discover all seven before beauty bloggers everywhere are singing their praises…