This classic natural care brand has been offering its low-key natural products since way before it was the cool thing to do. Tom's has grown far beyond the simple, no-frills-added paste they were once known for and now offer flouride-free versions of their strawberry, fennel and ginger flavored toothpastes. And we applaud Tom's for offering three new toothpaste options that are also SLS-free - we're big fans of the sulfate-free Botanically Bright whitening paste.