best non-toxic makeup swaps

It’s hard to peel ourselves away from our favorite conventional (read: potentially, though not always, toxic) products, especially those go-to staples we rely on in our daily beauty routine.

After realizing that one of our editorial team members was stumped on natural hacks for her daily beauty routine, our Editor In Chief decided to take on her makeup bag and hunt for natural swaps for her most-loved products.

Need a reminder about why the heck all this “green beauty” stuff matters? Read up here and here for more details.

Here are six pitch perfect clean products we found from The Detox Market. Watch our casual, in-office Facebook Live here to see the whole makeup routine makeover go down! 


Conventional: Chanel Vitalumiere Aqua Makeup

Non-Toxic: W3ll People Narcissist Foundation Cream | W3ll People knows what’s up when it comes to simple yet effective products. Their foundation melts right into the skin for an even-toned, dewy glow – and doesn’t contain even a hint of harmful chemicals. CHECK OUT

Conventional: Laura Mercier Secret Camouflage Concealer

Non-ToxicL: W3ll People Bio Correct Multi-Action Concealer | This creamy formula gives some of the best coverage we’ve seen across the green beauty world. It erases dark circles and blemishes from sight while nourishing the skin. CHECK OUT

Conventional: Dior DiorShow Mascara

Non-ToxicL: Lily Lolo Mascara | Finding great mascara that’s also clean is an ongoing struggle for non-toxic makeup devotees, but Lily Lolo may have solved the problem once and for all. This mascara is one of our faves of all-time, building long, full lashes that make your eyes pop. CHECK OUT

Conventional: Clarins Eyebrow Pencil

Non-Toxic: Kimiko Superfine Eyebrow Pencil | The ultra slim tip of this eyebrow pencil from Japanese-inspired beauty brand KIMIKO creates hair-like lines that looks as natural as can be. Gather some eyebrow styling tips from the brand’s founder. . CHECK OUT


Conventional: Clinique Chubby Stick Bronzer

Non-ToxicL: Lily Lolo Pressed Bronzer | This powdered bronzer is made from natural minerals and moisturizing argan and jojoba oil for a natural-looking, fresh-from-the-beach glow. CHECK OUT

Conventional: Stila Stay All Day Liquid Eyeliner

Non-ToxicL:W3ll People Expressionist Liquid Eyeliner | W3ll People have done it again, perfecting a clean version of liquid eyeliner that goes on smooth and stays on all day with an ultra precise marker-like tip. Pro tip? Wipe a little liner off the wand as you start application. CHECK OUT

Discover more amazing natural beauty dupes of cult classics here.

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  1. Wow! This could be one particular of the most helpful blogs We’ve ever arrive across on this subject. Basically Excellent. I’m also an expert in this topic therefore I can understand your effort- Happy Mothers day 2018

  2. Wow, W3LL PEOPLE’s products look so luxurious! I’ve been wanting to switch over to a toxic-free makeup routine, but it’s so hard to find anything that can stand the test of a long day. I’d be curious to know what the staying power of the foundation and the eyeliner are. Perhaps I’ll test them out myself!

    Amber || mylifeinlimbo.com

  3. Beautycounter products are a fabulous way to detox your routine! I see them in the picture above!

    Jennifer | 03.08.2018 | Reply


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