For serious beauty lovers, making a commitment to clean beauty might sound great in theory — but quitting the cult classics and shopping strictly green can be an overwhelming process to start, never mind stick to.

When a demanding law career inspired Tara Foley decided to step up her self-care, she discovered a major lack of info and accessibility when it came to cleaner personal products. She eventually ditched her NYC desk job and founded Follain to make shopping for those non-toxic alternatives for makeup, skincare and haircare easy. Her tightly curated online store has evolved into IRL shops — two in Boston, one in Nantucket and a pop-up in NYC– and earned Follain a reputation as the ‘Sephora of natural beauty’.

We asked this clean beauty pro for tips on making the transition to a natural beauty routine. Check out her step-by-step solution for taking the plunge for good…