Beauty Counter is a gorgeously simple site with a gorgeously simple line of natural beauty products.So you can probably guess how their Instagram feed reads...

 

Valentina's dear friend Christy Coleman, a seasoned makeup artist, is Beautycounter's head of creative design - and curator of all things beautiful. The brand was launched by Gregg Renfrew with readers like ours in mind: discerning taste, a love of all things natural, and a willingness to look at life in a new way. On the Beautycounter feed you'll find sweet behind-the-scenes snaps, cool product shots, and subtle reminders to keep things simple and natural on the vanity and beyond.