In today’s beauty landscape, the shift towards clean, sustainable, and ethical products isn’t just a trend—it’s a powerful movement. For the eco-conscious consumer and beauty enthusiast alike, finding brands that align with these principles has become paramount. Here’s a curated list of the top 10 clean beauty brands that are not only making waves but also making a distinct difference in 2024. Get ready to refresh your beauty routine with these fantastic finds.

10 Trending Clean Beauty Brands to Watch in 2024

Osea
Drawing inspiration from the sea, Osea delivers products rich in marine algae and plant-based ingredients. Their commitment to sustainable packaging and potent, natural formulations make them a standout in the world of clean beauty. If you’re ready to dip your toes into the revitalizing waters of Osea, the Ocean Cleanser is a must-try best seller that perfectly encapsulates the essence of this brand.

Ranavat
Ranavat crafts luxurious skincare products that draw inspiration from ancient royal rituals of India. Infused with high-quality, botanical ingredients like saffron, rose, and jasmine, their offerings are not only a treat for the skin but also for the senses. This brand stands out for its commitment to purity and sustainability, ensuring that every product is as kind to the planet as it is to your skin. By incorporating Ranavat into your skincare routine, you’re not just pampering yourself with opulent, effective skincare; you’re also connecting with rich, historical beauty traditions that have celebrated natural wellness for centuries. The Radiant Rani Brightening Saffron Serum is a standout product that’s a must-try. Enriched with the luxurious essence of saffron, known for its brightening and antioxidant properties, this serum promises to illuminate your complexion while fighting off environmental stressors.

True Botanicals
True Botanicals is on a mission to prove that natural and luxurious can go hand-in-hand. Their scientifically proven and environmentally responsible products offer a holistic approach to skincare that’s hard to beat. If you’re looking to elevate your skincare routine with a product that truly stands out, the True Botanicals Renew Chebula Active Serum is a must-have. This groundbreaking serum is a best seller for good reason. Chebula, an antioxidant powerhouse, is the star ingredient, known for its unparalleled ability to fight the signs of aging by keeping skin smooth, firm, and glowing.

Herbivore Botanicals
This brand takes the cake when it comes to transparency and natural ingredients. With an ethos centered around purity and efficacy, Herbivore Botanicals offers a range of skincare products that are as effective as they are ethical. If you’re looking to introduce a product from Herbivore Botanicals into your routine, their Prism Exfoliating Glow Serum is a must-try. Formulated with a blend of natural fruit acids and botanical extracts, it promises to rejuvenate your skin by removing dead cells and promoting a smoother, more luminous complexion.

ILIA Beauty
ILIA merges science, health, and ethos in their carefully crafted makeup range. Known for their skin-centric approach, their products boast active skincare ingredients that protect and revive your skin. Their Super Serum Skin Tint SPF 40 is a crowd favorite, promising both coverage and care.

Tata Harper
Luxury meets organic with Tata Harper. Their high-end skincare products are made from all-natural ingredients, ensuring that your skin receives the royal treatment it deserves. Each bottle is a promise of purity and effectiveness. The Tata Harper Regenerating Cleanser is our top pick. This daily exfoliating & clarifying treatment turns your skincare routine into a luxury spa experience, right in the comfort of your home. Its unique formula is rich in apricot microspheres & BHA from white willow bark that work harmoniously to gently polish the skin’s surface, freeing it from dead skin cells and impurities.

Kosas
Kosas believes in conscious chemistry, creating formulas that complement rather than cover your natural beauty. Their range of weightless foundations, hydrating lipsticks, and vivid eyeshadows are designed to make you feel as good as you look. For a standout product, the Air Brow Tinted Volumizing Treatment Gel is our recommendation.

RMS Beauty
Celebrate your beauty with RMS Beauty’s minimalist approach. Created to highlight, not hide, your unique features, the brand’s makeup selection boasts raw, food-grade, and organic ingredients, perfect for the purist at heart. If you’re looking to enhance your natural glow with a product that embodies the essence of pure and simple beauty, the RMS Beauty “Un” Cover-Up is our spirited suggestion. Unlike traditional concealers, this lightweight formula provides buildable coverage that melts into your skin, flawlessly concealing blemishes and unevenness without clogging pores.

Biossance
Grounded in biotechnology, Biossance has pioneered a sustainable approach to skincare. Their innovative use of squalane, derived from renewable sugarcane, brings a new level of hydration and rejuvenation to your skin. For a deeply hydrated and vibrant complexion, our top pick is the Biossance Squalane + Vitamin C Rose Oil. This luxurious facial oil blends the moisturizing power of squalane with the brightening effects of vitamin C, wrapped in the soothing aroma of rose oil. Its lightweight, fast-absorbing formula delivers instant hydration, leaving your skin supple and luminous without feeling greasy.

Cocokind
Cocokind is a trailblazer in the realm of sustainable and organic skincare, bringing forth a line of products that are not just effective but also kind to the environment. With a foundation rooted in transparency, Cocokind’s formulations are designed to nourish and rejuvenate the skin using simple, yet powerful, organic ingredients. From their must-have beginner retinol gel to their holy grail ceramide barrier serum, each product invites you to experience the beauty of skincare that’s free from harsh chemicals and synthetic fragrances.

These brands are leading the charge towards a cleaner, greener, and more inclusive beauty industry. By choosing any of these clean beauty pioneers, you’re not just making a choice for healthier skin. You’re voting for a more sustainable and ethical world, one beauty product at a time. Ready to take the plunge? Your skin—and the planet—will thank you.