If anyone knows how to cut through wellness trends and find what actually works, it’s JJ Virgin. As a triple-board certified nutrition expert, Fitness Hall of Famer, and four-time New York Times bestselling author, JJ has spent her career helping people transform their energy, metabolism, and mindset—without falling for quick fixes or hype.
Known for her science-first, results-driven approach, JJ isn’t easily impressed when it comes to supplements. So when she says there’s one product she won’t skip in her daily routine, we listen.
That supplement is Qualia NAD+, a research-backed formula designed to support one of the most buzzed-about—and biologically essential—molecules in the wellness world right now: NAD+.
Backed by clinical research and packed with expertly formulated ingredients, Qualia NAD+ is helping people not only feel more energized, but age with intention. Here’s why JJ swears by it—and why this science-backed supplement could be the key to your energy, focus, and long-term resilience. *
So, What Is NAD+—and Why Is Everyone Talking About It?
If you’ve been following health and wellness trends lately, chances are you’ve heard the term NAD+ thrown around in podcasts, biohacking forums, or even IV drip menus. But unlike some trends, NAD+ has the science to back up the hype.
“NAD levels are one of the things that plummet as we age,” JJ explains. “I think they’re half of what they used to be when I was in my twenties. That’s why I think it should be in every person’s toolbox who wants to age powerfully.”
So what is it? NAD+ (short for nicotinamide adenine dinucleotide) is a coenzyme found in every single cell in your body. It plays a critical role in converting food into energy, supporting DNA repair, protecting your brain cells, and helping your metabolism function properly. Basically, it’s what keeps your body running.
But here’s the problem: your body produces less of it with every passing decade. That natural decline is tied to many of the symptoms we often blame on “just getting older”: fatigue, brain fog, slower recovery, and less physical endurance.
As JJ puts it, “That’s why I prioritize it, and why I think more people should too.”
The Smarter Way to Boost NAD+
While NAD+ IV drips have become trendy in wellness clinics, JJ is quick to point out that they’re not realistic for most people—and not the most time efficient strategy either. Drips, shots and patches have been the preferred delivery system due to the challenges with NAD+ absorption.
“You can’t just pop NAD+ and expect it to work,” she says. “It’s too big to absorb through the digestive system. That’s why what matters is giving your body the right building blocks so it can make more on its own.”
That’s exactly what Qualia NAD+ was designed to do.
Rather than delivering NAD+ directly, the formula provides the precursors your body can convert into NAD+—along with the supporting nutrients required to complete the process. JJ praises the team behind the product for how thoroughly they approached the science.
“I know the founders and the scientists behind this formula,” she says. “They’re the way you want people to be—very obsessive, detail-oriented, and quality-focused. They thought through everything: using the right forms of niacin, niacinamide, and niagen—and then they tested it.”
That testing resulted in a clinically proven 67%‡ increase in NAD+ levels, measured through a double-blind, placebo-controlled study. “To show that NAD could go up by 67%? That’s just crazy,” JJ says. *
JJ’s Experience: Real Energy, Real Results
As someone who’s constantly juggling content creation, workouts, speaking engagements, and business leadership, JJ doesn’t have time for half-measures. She relies on products that help her stay energized and sharp—and that deliver noticeable results.
“When I started taking Qualia NAD+, I tried to be really intentional about it—just introducing it on its own so I could actually tell what was working,” she says. “At first I thought, maybe I feel a little more energy? But around day seven, I accidentally took it at night—and I was wide awake. That’s when I realized: this is absolutely affecting my energy.”
Since then, she’s made it part of her morning ritual. The difference has been clear.
“It helps me wake up with more clarity, and I’ve noticed it especially in my afternoon energy. I’m not hitting that wall anymore. Over time, it also helped with workout recovery, and I’ve even seen slight improvements in sleep. But the biggest shifts have been in energy and recovery—hands down.” *
Why NAD+ Belongs in Your Routine, Too
JJ has built her career around helping people make smarter, more empowered decisions about their health. And while she’s not one to say any product is magic, she’s confident that NAD+ support is essential for those serious about aging well.
“When you look at what happens as we age—our energy drops, our mitochondrial function declines, we lose muscle—NAD+ is at the center of all of that,” she explains. “That’s why I prioritize it.”
She sees NAD+ supplementation as not just an energy booster, but a longevity strategy—one that works deeper than surface-level solutions, helping your body run better from the inside out.*
If any of the following sound familiar, NAD+ support might be what you’ve been missing:
+ Low afternoon energy or mental fatigue*
+ Slower recovery from workouts*
+ Difficulty focusing or staying sharp*
+ A desire to take a more proactive approach to aging*
Qualia NAD+ stands out for its clinical testing, thoughtful formulation, and the measurable results it delivers. It’s designed to support your body’s natural ability to create and sustain the energy you need—not just today, but long term.*
‡ Based on double-blind placebo-controlled studies. Individual results may vary. Full study results at qualialife.com/nad-clinical2.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Disclaimer: This review represents the personal experience and opinions of the author, and is not a guarantee, promise, or reflection of other users’ results. The author was provided [free product/compensation] in exchange for this endorsement.