Last week on Instagram, Hilary Duff shared her bath time routine while at home and it included a plastic-free shampoo bar. It caught our attention since the bar (made of coconut oil, cupuaçu butter, argan, and castor oil) came from Odacité Skincare, a brand we’ve always loved.

The product was a brand new product called the 552M Soap Free Shampoo Bar — named in honor of the 552 million plastic shampoo bottles that end up in landfills every year. We love the idea of moving to a more sustainable, bottle-free option with a soap-free bar, but would it make our hair feel like we washed it with, well, soap?  

We thought we’d try it. After all, the silver lining of spending so much time at home is that we’re free to try risky beauty habits, right?

We may not take the risk as far as Hilary Duff who not only tried the sustainable shampoo, but actually took her hair color full Smurf last week (as shown on Instagram) as well. We’re here for the look, but sticking with the low-risk shampoo experiment for now. Here’s the review…

The Product: Odacite’s 552M Soap Free Shampoo Bar | $29

The brand: Odacite is owned by a French woman who really knows her way around clean beauty ingredients. Their serums and face mists are the gold standard in clean beauty. The new shampoo bar is said to “nourish your scalp with argan, coconut, jojoba, and orange oil”. It’s meant for all hair types and textures and saves the equivalent of 3 plastic shampoo bottles or about 60-80 washes.

Our Experience: First of all, can we talk about how beautiful bar soaps are? There’s something so chic and appealing about this sudsy white stone in the shower. This is the kind of fun, simple detail that gets us hooked on a product for sure.

Most importantly, we’re thrilled to report that this shampoo works. It creates great suds, easily rinses clean (two things we were majorly concerned about) and after using twice we can personally attest to the brand’s claim of “deeply repaired, manageable hair full of volume.”

We were skeptical. While we’re looking for more sustainable personal care products all the time, what you don’t see are all the sustainable products we try that simply don’t perform and don’t make it to our pages. We’re happy to report that this bottle-free shampoo is both aesthetically pleasing and highly effective.

Try Odacite’s 552M Shampoo Bar. What’s your favorite sustainable beauty product right now?