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    kosas founder

    DISCOVERING THE PERFECT lipstick is like finding your soulmate; it just makes everything that much better. Of course, the hunt can be just as hard. Sheena Yaitanes created Kosas on a simple mission for more flattering colors that elevate our everyday looks. Her formulas are nourishing and natural — made with botanical ingredients — and the packaging is a chic as can be. Sounds like soulmate material to us.

    The Kosas name comes from the philosophy of the five interconnected layers of the self: the physical, energetic, mental, intellectual, and soul. A bit much for a beauty brand? Not once you give one of these sexy highlighting combos a go or swipe on a non-toxic lip color that lasts all day.

    We love the modern, minimalist and non-toxic vibe of Kosas. We asked Sheena to join our Green Goddess Guide series to share the best beauty insights she’s got with us…

    If I only have 5 minutes to get ready, I…

    I fill in my brows so they’re nice and bold, and throw on a bright lip like Thrillest. It takes even less than five minutes.

    Beauty obsession of the moment:

    Beautifying snack/meal:

    Greek yogurt with goji berries.

    Beautifying drink:

    Water with plenty of lemon and a pinch of pink salt.

    Can’t travel without…

    My own hairdryer.

    Best beauty tip I ever learned backstage or on a shoot:

    Don’t put blush near your nose.

    For ultra-glamorous effect:

    Smokey cat-eye.

    Products I rely on for lips:

    All eight shades of Kosas lipstick, so I can choose with my mood.

    Beauty tool I can’t live without:

    Spoolie for the brows.

    Weirdest beauty habit:

    Blotting oil with toilet seat covers.

    Always in my evening clutch:

    Whichever Kosas lipstick and blush/highlighter duo I have on that night.

    In the shower I keep…

    Two to three different types of cleanser (oil, normal, charcoal bar soap).

    After a long night or rough weekend…

    I hit the Korean spa for a full-body scrub and some time in the charcoal sauna.

    The product that changed my skin…


    My go-to DIY recipe or smoothie recipe:

    Kale, spinach, parsley, strawberry, blueberry, banana, coconut water.

    From our friends


    1. Would love to know what retinol product she uses!

      Ashley | 06.12.2018 | Reply
    2. She’s so right about the spoolie for the brows… sometimes it’s the low-tech tools and products that make the biggest difference.

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