Married actors Ian Somerhalder and Nikki Reed live a bright and sunny life far from the on-screen roles (Twilight, Vampire Diaries) that made them famous. After a few years raising their kids on a regenerative farm just outside Los Angeles, it’s no surprise to anyone that this duo would join the wellness industry as brand founders, but the product of focus might surprise you. Pre-launched at Erewhon and launching today online, here’s what you need to know about Ian Somerhalder and Nikki Reed’s supplement line launch…

A First Look at Ian Somerhalder And Nikki Reed’s Supplement Line

The launch: The Absorption Company created by co-founders Ian Somerhalder, Nikki Reed, Zeke Bronfman, and Nate Medow, is a powdered supplement line with four key functionalities; Energy, Calm, Sleep and Restore. Available exclusively at wellness mecca, Erewhon and on their own site here.

Ian Somerhalder and Nikki Reed’s Supplement Line, The Absorption Company

What you should know: According to the TAC team, “we pee out about 84% of vital active ingredients in supplements”. After all, supplements are just like food, and we all know that it’s not what we eat, but what we digest that matters to our health. Gut health, cooking methods, nutrient forms and many other factors affect how we absorb our nutrients.

When it comes to supplements, absorption has been a much debated topic. Some mainstream pundits even claim that the confusion around absorption makes supplements all but useless. As wellness advocates and devotees, we know better than to throw the baby out with the bathwater. Instead, we pay close attention to the form and format of our personal supplements (and the products we share with you here).

Ian and Nikki’s new brand uses Capsoil® technology, a new water-soluble delivery system for liposomal nutrients (that are usually only fat soluble) they claim increases bioavailability by up to 500% — an impressive stat. They also create their formulas with bioavailability, nutrient synergy, and human clinical studies in mind.

How to try: Are you open to trying a new supplement brand or are you fatigued on celebrity launches lately? The new brand is launching four powdered products to start:

Restore with CoQ10, liposomal Vitamin C and glutathione, plus methylated B vitamins.

Energy with Capsoil® enhanced nanometric caffeine, Alpha GPC, nootropic Sabroxy®, tyrosine, liposomal glutathione and Vitamin C, L-Theanine, Sensoril® ashwaganda and Vitamin D.

Sleep with liposomal Magnesium Bisglycinate, saffron, passionflower, PharmaGABA®, glycine and tart cherry juice.

Calm with Sensoril® Ashwagandha, Capsoil® Passionflower, Vitamin D, Zembrin® (a proprietary extract of Kanna) and nootropic Sabroxy®.

14 sticks will set you back about $40. Not the most affordable supplements on the market, but still quite fairly priced given the quality of the ingredients the brand has chosen to include, along with their powdered liposomal tech. We predict that this new brand is here to stay, what do you think? Will you be trying Ian Somerhalder and Nikki Reed’s supplement line?