We’re in love with what’s happening in the world of skincare and beauty. From cult-level staples like Tata Harper to tiny, new gems like Osmia Organics, from West Coast luxuries like Marie Veronique Organics to British imports like the lovely Neal’s Yard Organics – the beauty world is headed full-speed toward all things organic, natural and chemical-free! Among all the beauty products that land on our desks each month, there is always something special that sets our office abuzz. This season, we’ve been obsessing over W3ll People’s convenient, clever and skin-soothing foundation stick…

Having a moment: We love to go deep with our natural beauty rituals, bring on the dropper bottles, warming techniques, tablets and tinctures. But what we love about W3ll People is how beauty 1.0 they are. If you didn’t know this brand was fully green, you’d think you were swiping up any of the brands you’ve been shopping for years at department or drugstores. While precious, high-end beauty is one thing, we love that brands like W3ll People are serving up color-rich, easy-access makeup the way we’ve loved it for years!

Why you need it: We’re head over heels for this Narcissist stick foundation. A giant chunky stick unlike anything we’ve seen in natural beauty, this concealing crayon is applied like old-fashioned pancake makeup, but leaves a dewy wash of completely-organic coverage rather than the Broadway-ready layer that most of these sticks deliver. The application is a dream and the coverage lasts all-day, but what really gets us excited about the Narcissist is it’s unique formulation: whipped into the foundation’s toxin-free formula are a few bonus ingredients that turn this makeup into something more like a skin treatment. Makeup that treats your skin while you wear it is a claim we hear all the time, but – after our own skeptical test period – we’ve found that the organic chamomile and aloe in this cream stick does just what it should. For sensitive skinned beauty mavens, this stuff is a dermis-calming dream!

How to get your paws on it: The Narcissist stick is an absolute must-try for any natural beauty devotee and, truth be told, W3ll People creates a whole family of colorsticks that we’re not mad at either. Throw those toxic multi-purpose concealers and illuminators to the way side, and get hip to these “hippie-tested, diva-approved” alternatives. Find W3ll People at the swoon-inducing Spirit Beauty Lounge online or at Fred Segal’s New Beauty where they share coveted shelf space with some of our favorite beauty brands.