Molly Sim is the queen of girl’s girl culture. As an actress, model, podcast host, author, and now beauty founder, Molly always serves us a bright, fun and relatable narrative we can’t resist.

As I write this, I realize that we’re featuring two former Guest Editors on the site this week, both Molly and one of our very firsts, Kris Carr. Pop over to read Kris’ story after you enjoy Molly’s interview below.

Molly recently launched skincare brand, YSE Beauty (pronounced “wise”) and I’m already hooked on two of her beautifully packaged and effective products: Skin Glow SPF Primer and The Problem Solver Brightening Treatment. Learn more about the new brand from Molly in her own words…

Getting Ready With Molly Sims, Founder YSE Beauty

the new Brand in a nutshell: YSE Beauty (pronounced “wise”), is a clinically-proven and dermatologist-tested line for those concerned with uneven skin texture and hyperpigmentation. It is a holy grail skincare routine that not only provides expert efficacy with radiant results, but also brings warmth and fun into clinical skincare through incredibly chic and luxe packaging. Our mission is to bring back the joy of feeling beautiful bare faced, so complexion concerns never prevent you from saying yes to those moments in life that matter most. We say get out there and put your best face forward… with a little help from us along the way.
My skincare journey has been… Challenging but rewarding. During the times I struggled with hyperpigmentation, melasma, and uneven skin tone… I felt alone. I felt like throwing in the towel several times because I just couldn’t get a handle on my skin. Thankfully, I persevered and after tapping into several experts and through my own trial and error, I was finally able to see a light at the end of the tunnel. The rewarding part is being able to share these findings with others by creating YSE Beauty so no one feels alone or overwhelmed. My mission was to make luscious and efficacious skincare that was approachable, simple, and something you looked forward to each day.

Favorite product in the line: Your Favorite Ex Exfoliating Pads is a leave-on exfoliant and are truly revolutionary. Exfoliating is one of (if not the most) important things you can do for your skin’s’ texture to create a more even base. Our 3 inch pads are designed to be gentle enough to use every day and give you the dreamiest results with no downtime. Using glycolic acid, PHAs and ectoin to re-texturize, your skin is only a swipe away from feeling refreshed and radiant.

Lately, my beauty look could be described as: The “undone but done” beauty look. Basically, your face, but slightly enhanced and effortless with minimal makeup. This has been my go-to look as of late. It gives that “model off duty” vibe. I recently got back into curling my eyelashes which allows me to wear less mascara and still give me that wide awake look.

Pro tip: A great little trick is adding a light dab of Aquaphor to your lashes for a dewy finish. Surprisingly, I thought my days of lip liner were over, but I am back on the trend. It just helps give a fuller look to your lips without having to get injections or overdo it on the lipstick. My best little secret for the perfect “undone but done” look is using the YSE Beauty Skin Glow SPF 30 Primer, let it set for a minute, and then add the Makeup by Mario Soft Sculpt Transforming Skin Enhancer in Medium for a bit of contouring. Add a hint of a blush stain on your cheeks and lips and it’s the perfect effortless glow.

How many years we’ve been working on YSE before launch: YSE Beauty has been a labor of love for 3 years before we launched it to the world. Sleepless nights, countless formula testing, decision making after decision making…. It has been a roller coaster of highs and lows. However, it has all been worth it seeing the incredible response from our community and hearing how YSE Beauty is helping women become wiser with their skincare journey.

Regular practitioners I swear by: Georgia Louise is literally the best for lifting, sculpting, and de-puffing. I feel rejuvenated after every single facial I have with her. I also die for Catherine Esposito. She is my go-to esthetician and I have used her countless times before walking the red carpet. She always makes my skin prepped and ready for a long night of makeup wearing.
Treatment I’m dying to try soon: Dr. Diamond’s HydraFacial which is best known for delivering dewy, plump, and hydrated skin. Currently adding to my list!

Skincare trend I’m ready to be over: Slugging. I thought it was genius at first and then once I started trying it for myself, I realized I didn’t like how heavy the products felt lathered on my face. It was too much. A simple and efficacious routine is all I need.

My morning skincare routine: First thing I reach for is the YSE Beauty Take It Off Gel-Oil Cleanser and a gua sha. I use the cleanser and gua sha in tandem to really get the circulation going in my skin. It’s my trick to instantly look snatched. Read Next: How To Give Yourself The Ultimate Gua Sha Facial At Home

Next, I’ll grab the Skyn Iceland Hydro Cool Firming Eye Gels out of my fridge (the best for extra cooling!) that way I feel completely de-puffed before starting my makeup. Then I’ll apply YSE Beauty Morning Cocktail Vitamin C Serum because this is the golden ticket to brightening your skin, people!

Lastly, I will dab on a bit of the YSE Beauty Xtremely Rich Moisturizer for extra hydration and then end with my Shiseido Eyelash Curler to fake a full 8 hours of sleep look. And then voila! I am ready to start my makeup.

Other clean beauty products I’m swooning for lately: I am obsessed with the Monika Blunder Liquid Flush Cheek Tint in the shade Munchen. It’s the most beautiful color and also the dreamiest liquid cream blush that gives the best flushed finish on my cheeks.

Wellness practices that makes the biggest difference in my skin: I always notice a difference when I routinely dry brush. Dry brushing is exceptional for your skin because it increases blood circulation and promotes lymphatic drainage. It’s a once-a-day body massage with so many proven benefits. I love it. Also, I have to say I am a big fan of micro-needling. It’s the best for getting that extra boost of collagen into the skin. Lastly, I also just tried dermaplaning for the first time and I am looking forward to seeing how that changes my skin! I will have to report back!

Read Next: Celebs Are Obsessed With Lymphatic Drainage Massages – Here’s How To Try It At Home