What’s a Thanksgiving table without a wild fall centerpiece? Whether it’s your first time hosting a friendsgiving in the city or you’re hurriedly planning the annual feast, we love the idea of making time (and room) for a festive bouquet.
Floom is the female-run business founded by Lana Elie, a former fashion pro whose personal love for fashion defined her aesthetic and love for seasons. Paris-born, Bali-raised and now London-based, Lana noticed a lack of seasonal, sustainable flower delivery services. Floom now has a reputation of being fashion’s favorite flower delivery co — the same-day service is adored by celebs like Kate Moss and sexy brands like Fleur Du Mal — and we’re thrilled that they have finally landed in LA.
If you’ve ever tried to order flowers online, you know how sterile and unstylish it can be. Options are limited, styles are often standardized, and often thing arrive looking less like than the million bucks you paid for them. Not an ideal solution for someone who tends to the details of her life with mindfulness and care the way we do.
Floom works with the best independent green-thumbed artisans in the UK, NYC and LA to create seasonal and stunningly unique designs that highlight their own unique tastes and they focus on local sourcing with a sustainability edge too. Working with near-to-you florists means cutting down on ‘flower miles,’ as in fuel wasted transporting and distributing commercially grown flowers from across the country.