When the mothership of fun-on-a-budget shopping, Target, jumps on the clean beauty bandwagon, you know that major industry shifts are really happening.
While it’s tempting to save a buck and turn a blind eye to potentially dangerous ingredients in cheaper beauty products, that impulse is becoming less and less necessary. Keep an eye out for affordable clean beauty brands like these and start making swaps. Target is lining more and more of it’s aisles with products that are safe, efficacious and pose no health risks to humans or the planet — a major step toward progress.
Here are a few of our top picks from makeup to skincare and shower essentials…
8 Affordable Clean Beauty Brands You Can Find At Target
W3LL PEOPLE: This is the ultimate toxin-free, eco-luxe cosmetic brand made in small batches with premium natural and organic ingredients. You’ll find delightfully easy to use products like this sheer foundation stick this is unmatched in delivering a natural “no-makeup” look. Founded by an elite makeup artist, cosmetic dermatologist and tree-hugging entrepreneur, you’ll love this clean brand for all your flawless face needs. SHOP HERE
Odele: Odele is a brand new women-owned and operated haircare line designed, formulated and manufactured in Minneapolis, MN. Their products are vegan, cruelty-free, allergy tested and dermatologist tested—not to mention premium, high-performing at approachable prices—all without harmful or disruptive ingredients. Bonus: All Odele products are gender neutral and meant to be shared. We use this to add beachy texture love to our locks. SHOP HERE
Olive & June: Need a salon worthy mani at home? Olive & June delivers. It’s a non-toxic long-lasting polish that applies smooth and streak-free in three strokes or less and comes in a chic rainbow of shades. On top of this, it’s 7-Free, which means they’re formulated without harmful ingredients. Gorgeous nails, the clean way. SHOP HERE
Honest Beauty: Jessica Alba’s Honest Beauty is known for its commitment to health, safety and the efficacy of high-performance products. Honest focuses on clean ingredient assessment, carefully choosing the ones they put into our products and the ones we leave out—in essence, everything you need and nothing you don’t. This double-sided mascara is one of the best around. SHOP HERE
Everyone For Every Body: This no-nonsense brand relies on decades of manufacturing plant-based body care products, all to choose safe, natural, organic and sustainably-farmed ingredients. They are fully transparent about every ingredient in every bottle, so you know exactly what you suds with every day. Great scents and wide range of useful basics from breath spray to hand sanitizer. SHOP HERE
Cora: Cora is committed to giving all women access to safe and effective period products as well as valuable and trustworthy information to educate and empower. Cora doesn’t use conventional cotton in any product, only organic. (And their tampons are even GOTS certified, meaning they’re guaranteed to be ethically sourced, free of pesticides, and made without child labor.) Win-win for us too, every month. SHOP HERE
Vital Proteins: Vital Proteins makes sustainably-sourced nutrition products, promoting health, fitness and natural beauty. Most notably, collagen. Our bodies’ collagen production slows as we age, so our need for it only grows as our bodies become less efficient and we maintain a vibrant life. Vital Proteins make it easy to add a boost to your everyday diet. SHOP HERE
Versed: We’re very into the Versed mission: High-performance, not hype. Their products are made with proven ingredients at skin-changing levels, and without the fussy packaging and conventional markups. So you only pay for what matters—the goop inside the bottle. We swear by their cleansing balm to remove the day and their brand new toners are just what you need to step up your skincare game. SHOP HERE