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Some dresses you wear, others change the way you carry yourself, the way you move through a room, even the way you see your reflection. Christina Hendricks has always understood the quiet power of clothes, and now she has captured it in a new collaboration with Joanie Clothing.
Ahead of the launch, we asked Christina about the collection and what went into bringing it to life. Her perspective makes it clear this was not a surface level partnership. It is a capsule shaped by her love of vintage, her attention to detail, and her belief that clothes should make us feel both glamorous and completely ourselves.
“I want women to feel interesting, unique, and able to express themselves,” Christina told us when asked about her hope for the collection.
A Match Made in Vintage Heaven
Christina’s love of vintage style has always been part of her identity, so teaming up with Joanie Clothing, a UK brand known for its nostalgic yet playful designs, felt inevitable. The result is a twelve piece capsule that reimagines old Hollywood glamour for the everyday. These are not dresses you save for a rare occasion. They are meant to make Tuesday dinners, coffee runs, or casual gatherings feel a little more cinematic.
From Boudoir to Bold
The collection balances romance with drama, and Christina pointed to the Vetiver robe dress when asked which piece felt most personal. “Each dress is special to me for different reasons. Each has something sort of romantic about it and each conjures up a memory or a story of how it made its way into the collection. The Vetiver robe or smoking jacket dress I am particularly fond of. The deco menswear inspiration is so luxurious.” The Vetiver robe dress captures exactly what this capsule is about, a luxurious silhouette that nods to vintage menswear while still feeling feminine and wearable. SHOP HERE
That same spirit continues in pieces like the Immortal Flower gown, which Christina says was designed for “the kind of entrance you never forget.” Together, these designs show how the collection moves easily from intimate moments to statement making occasions, all without losing its sense of timelessness. SHOP HERE
A Personal Touch, A Lasting Impact
Christina emphasized that she was hands on throughout the process, from silhouettes to naming each dress after perfume flowers. That involvement is what makes the collection feel so personal, not just a celebrity collaboration but a reflection of her own style and stories.
Joanie’s founder Lucy describes the brand’s ethos as “future vintage,” clothes made to be treasured, passed on, and remembered. The philosophy extends beyond nostalgia and design into responsibility. Every dress is crafted with eco conscious fabrics such as recycled velvets and LENZING ECOVERO viscose, fibers derived from renewable wood sources that use less water and generate lower emissions than conventional options.
As a Certified B Corporation, Joanie also measures success by its social and environmental impact, which means practices like responsible sourcing, ethical production, and fair working standards are built into the process. This is clothing designed to last, both in quality and in conscience.
With inclusive sizing from US 4 to 22 and a price point of 209 dollars, the capsule delivers glamour without gatekeeping while also showing that sustainable fashion can be playful, accessible, and beautiful.
Everyday GlamourSo
Maybe the secret is not saving the good dress for the big night. Maybe it is about making Tuesday errands, Friday cocktails, or even your morning coffee run feel cinematic. Christina Hendricks and Joanie have given us twelve perfect excuses to do just that — and honestly, we are more than happy to play along. CHECK OUT THE COLLECTION HERE.
