Inside Beauty Founder Jen Atkin's New Years Goal Setting Ritual

every december, this simple and fun goal-setting post from beauty legend, Jen Atkin has fallen across our feeds. This year, we thought it could be fun to share the ritual here so readers can stack it in to their New Year’s rituals.

Atkin is the founder of cult-fave haircare brands Ouai and Mane Addicts and famously styles everyone from Hailey Bieber to the Kardashian-Jenner clan. The busy beauty founder’s annual practice before New Year’s Eve is simple, fun and all about intention-setting. “I like to get in the right mindset for the new year… Remember its not about ‘keeping resolutions’ but about showing up for yourself and your goals in big and small ways every day. We may not have control over a lot of things, but it doesn’t hurt to try to steer the ship!”

We love that this beloved female founder shares her personal rituals online and have outlined her New Year’s templates here for you below so you can try it for yourself…