This weekend marks the 42nd Annual Earth Day! What a great opportunity for families and businesses alike to do something special in their efforts to green things up and support the conservation of our planet’s vital resources!

This year, French hair care line Phyto is teaming up with the Nature Conservatory in its “Plant A Billion Trees” campaign.  The conservatory’s goal is to replenish the diminishing Atlantic Forest of Brazil that, due to industrialization, has come closer to extinction that any other rain forest on the planet.  An ambitious endeavor? Yes! And we think that’s what Earth Day is all about: taking the time to focus on and celebrate the efforts we make to keep our planet and our communities in a healthy balance.

We love that Phyto has become involved in this important cause!  One of our favorite natural beauty brands, Phyto already does its part by packaging its all-natural products in glass and aluminum.  To support the Plant A Billion Trees campaign, Phyto is offering a limited edition Phytopolleine universal scalp elixir (retail value, $32.00) in a reusable pouch.  $2.oo from every purchase of this product will go to the reforestation efforts.  The Phytopolleine elixir is a potent blend of rosemary, cajeput, cypress, lemon and sage.  This pre-shampoo treatment booster perks up lackluster hair just as well as picking up a lackluster morning – amazingly refreshing!

Phyto‘s nationwide professional salon network will also offer special in-salon treatment days to boost fundraising efforts this Sunday, April 22nd, in celebration of Earth Day!

One lucky reader will also win a free limited edition Phytopolleine by telling us about their Earth Day plans in the comments below.  Tell us how you’ll be celebrating Earth Day this weekend and win!