On the surface, SoulCycle is all about those packed and fast-paced classes, fitness-guru-slash-life-coach instructors, and that yellow and white vibe. But, as we’ve learned this month from our Guest Editors, SoulCycle founders Julie Rice and Elizabeth Cutler, there’s a lot that goes on behind the scenes of the hottest fitness revolution since, well, ever.
SoulCycle has completely shifted the way we look at not only working out, but work itself. With 40+ studios open around the country and no sign of slowing down, SoulCycle has stayed true to its joyful, all-inclusive roots throughout years of buzzing press, celeb accolades, and partnerships the rest of us business-minded creatives only dream of (hello, Oprah!). What does a working day look like for the two women at the helm of this empire? Refreshingly simple, actually…
I ALWAYS START MY DAY BY…
Julie: Making my coffee (decaf from Irving Farm) and watching an episode of Doc McStuffins with my 4 year old Parker.
Elizabeth: Waking up my kids
THE KEY TO HAVING A PRODUCTIVE DAY IS…
Julie: Riding at SoulCycle
Elizabeth: Getting shit done and having a great time
ESSENTIAL TO MY WORK ROUTINE...
Julie: Daily meetings with my awsome team
Elizabeth: My team – team work makes the dream work! Obsessed with my iPhone 6 Plus as well
TO STAY BALANCED I…
Julie: Hang with my daughters
Elizabeth: Hang with my kids
BEST BUSINESS ADVICE I EVER RECEIVED...
Julie + Elizabeth: High road, long view
WORST BUSINESS ADVICE I EVER RECEIVED...
Julie: Focus on what the “competition is doing”
Elizabeth: Hire a consultant
TO STAY INSPIRED…
Julie: A one night “stay-cation” with my husband
Elizabeth: Get on the bike
WE’RE ALWAYS READING...
Julie + Elizabeth: WWD, Refinery29, NYmag
A DAY NEVER GOES BY WITHOUT…
Julie: My girls making me laugh
Elizabeth: Jin shin jyutsu – restores the energy pathways in the body
MY BUSINESS ICON...
Julie: Arianna Huffington
Elizabeth: Howard Shultz (someone still alive)
BUSINESS RISK WE’VE NEVER REGRETTED...
Julie: Opening our Tribeca studio (which seemed like an enormous risk at the time)
Elizabeth: Starting SoulCycle
5 YEARS FROM NOW…
Julie: Still bringing SOUL to the people.
Elizabeth: More break throughs, more great people, more fun!
