You may never have tasted Plumpy’nut, the playfully-named, but serious-as-can-be nutrition bars designed to treat severe malnutrition – and we hope you never have to – but the team at This Bar Saves Lives wants you to know everything about them. In the latest twist on the ‘one-for-one’ model (think TOM’s Shoes, Warby Parker) founders Ryan, Todd and Ravi have created an uber-snackable, sustainable line of health bars – each of which, once purchased, goes toward the purchase of one Plumpy’nut packet that will feed a child in need.

Along with their board, which includes philanthropic leaders such as actress Kristen Bell and GOOD Inc.’s Ben Goldhirsh, the This Bar Saves Lives founders are hoping to provide a win-win solution for those who care deeply about both ending severe hunger globally and ending the less severe, but nonetheless vital, afternoon munchies – their fitting motto: “We eat together”.  There are three flax and almond-based bar flavors, which, quite honestly, we’d enjoy snacking on no matter what. But, as anyone who’s walked in a pair of TOM’s shoes knows, the shopping experience is just that much more enjoyable knowing that each little purchase translates into greater provision for those who need it most.

Involvement in such a serious cause as global hunger on a daily basis could bring this team down, instead, we found them to have an incredible sense of humor and enthusiasm that seems to buoy them through each day’s worth of statistics–and emerging solutions. Here is a glimpse inside a typical day with co-founder Ravi Patel’s for a closer look…