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Affordable, sensitive skin-friendly beauty brand Tower 28 is kicking off its annual Friends & Family Sale from 6/26 – 6/29—no code needed. That includes fan-favorite formulas like the Swipe Serum Concealer and SOS Rescue Spray, both of which have earned cult status among beauty editors and celebrities alike. (Hailey Bieber’s a fan.)

We recently caught up with Tower 28 founder Amy Liu in our Living Well series to talk about how she created a space for people with sensitive skin to feel seen—and celebrated. This sale is the perfect time to explore the brand’s most iconic launches and discover why it’s become such a staple in the clean beauty world.

Below, a few editor-approved picks to grab before the sale ends…

SOS Rescue Spray

This multitasking mist is powered by hypochlorous acid to calm irritation, fight acne-causing bacteria, and strengthen the skin barrier—without clogging pores. A bottle sells every 11 seconds globally, and it’s earned a spot in Hailey Bieber’s skincare routine.
Why We Love It: It’s like a reset button for your skin—especially when you’re dealing with inflammation, maskne, or irritation from travel or stress. Shop Here

MakeWaves Mascara

A sensitive-eye-friendly, vegan mascara that lengthens, lifts, and defines lashes with zero flaking, clumping, or crunchiness. Comes in Jet (black) and Drift (soft brown) for your preferred finish.

In a recent Vogue “In The Bag” video, actress Keke Palmer gave fans a peek inside her daily essentials—and right at the top of her list was Tower 28’s MakeWaves Mascara.” While she admits to wearing falsies in the clip, she made it clear the real magic happens on her natural lashes: “When I put this on my real lashes… oh girl, you would think I was on Latisse.”

Why We Love It: The buildable, weightless formula means you can go from barely-there to bold without ever irritating your eyes—or scrubbing at night to take it off. Shop Here

Swipe Serum Concealer

A hydrating concealer with a serum-like texture and medium-buildable coverage that melts into the skin. It’s non-comedogenic, safe for sensitive skin, and happens to be the #1 trafficked concealer on Sephora.com. Worn by Nicole Richie, Kate Hudson, and Meghann Fahy.
Why We Love It: It’s basically skincare in disguise—giving you glow, coverage, and comfort in one effortless swipe. Shop Here

GetSet Blur + Set Matte Powder Blush
A blush and setting powder in one. This clean, talc-free formula controls shine, blurs imperfections, and delivers richly pigmented color—all while being safe for eczema-prone and sensitive skin. Available in 6 dreamy shades inspired by LA neighborhoods.
Why We Love It: It’s one of the few matte blushes that doesn’t dull your glow—just keeps oil in check while adding color that actually lasts. Shop Here

BeachPlease Lip + Cheek Cream Blush
This multitasking cream blush is a TikTok icon—and for good reason. Available in vibrant, beachy shades, it melts seamlessly into skin and lips with a dewy finish that looks like a post-vacation flush. The creamy formula is buildable, blendable, and made without fragrance or pore-clogging ingredients.
Why We Love It: It gives that effortless, California-girl glow with just your fingers—no brushes, no fuss. And it layers beautifully with the new GetSet powder for extra staying power. Shop Here