OUR WEEKLY BREAKDOWN of everything in our editors’ pantries, go-bags, bathroom cabinets, and wellness spaces that we’re obsessing over at the moment.
VIRTUE FLOURISH THICKENING STYLING TREATMENT
Thicker hair has entered the conversation and we’re all about it. Virtue just launched their Flourish Thickening Styling Treatment that is powered by Alpha Keratin 60ku® CLINICAL, a patented, protein-based formula that helps to repair and nourish the scalp (and therefore strengthen fragile hair). This styler and treatment multitasker provides all-day volume and #hairhealing at the root, using other clinically proven, earth-bound ingredients like larch wood extract, rice starch + specialty corn starch, and tremella mushroom.
With the summer heat drying out our strands, we were more than happy to get our hands on this secret weapon as we prepare to round out the season.
LOFTIE CLOCK
Does your regular phone alarm have you waking up every morning in an absolute panic? Loftie Clock wants us to put our phones to bed when it comes to our sleep routine, relying on a two-phase alarm that mimics our body’s natural waking process and a wind-down in the evening with a bedtime alarm and nightlight. However, Loftie isn’t siloed in its focus on how we sleep.
For sleepers who are looking to take their dreams to the next level, Loftie offers a membership that provides literal customizable bedtime stories powered by AI called Magic Storymaker. Each story is totally unique and based around your own individualized input, so you can basically imagine yourself in your wildest dreams [cue: T-Swift]. And if you’re not the bedtime story type, that’s okay too. Loftie also provides meditations, sleep sounds, and wellness content—all controllable by app.
BLUE LAGOON BL+ THE CREAM
The Blue Lagoon in Iceland on our bucket-list for places to visit in our lifetime. But should we have to wait a while to find ourselves in its bioactive waters that have amazing regenerative, healing powers, we’ll settle for Blue Lagoon Skincare. Their BL+ The Cream is the newest addition to our bathroom shelf, designed to deeply hydrate the skin and improve overall firmness.
The Cream leverages a patented formula that contains bioactives like microalgae and silica. These potent powerhouses nourish, hydrate, promote collagen production, prevent UV-induced collagen degradation, smooth texture, restore firmness, and support the skin barrier. Blue Lagoon also prides itself on sustainably sourcing, cultivating, and harvesting all of its bioactive ingredients.
MIMIO BIOMIMETIC CELL CARE
The intersection where science meets wellness has leveled up in a big way over the past few years. What once felt somewhat nebulous and/or woo-woo has become hyper-focused on optimizing our health at the most granular level. Brands like Mimio Health are bringing a heavy dose of science to their must-have daily supplement—Mimio Biomimetic Cell Care, the first biomimetic supplement designed from human biology to activate your body’s natural longevity systems and enhance your healthspan.
Think of this supplement like your biohacking secret weapon, providing you with all of the benefits of a 36-hour fasting lifestyle without ever having to skip a meal. “How do they do this?” you ask? Mimio is packed with naturally occurring molecules that rev up your body’s metabolic superchargers to help control hunger + cravings while minimizing dietary inflammation and supporting your body’s response to stress.
FLAMINGO HEAD TO TOE WAX KIT
We’ve gotten to know Flamingo as the ultimate go-to for more holistic shaving care, but recently, we tried out their Head to Toe Wax Kit, and are wondering if we might need to cancel our monthly subscription at our local wax spot.
These derm-tested, paraben, mineral oil, and petrochemical-free strips use skin-supporting ingredients, meaning they won’t aggravate sensitive skin. This kit (which is ideal for people looking for a quick way to be hairless, includes strips that are properly sized for the face and body alongside post-wax cloths and a calming serum. Their formula is the first to the US, removing the finest, shortest, hardest to remove hairs (as short as 2 mm) with results lasting up to 4 weeks. Wax on, wax off, baby.
