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the realreal melrose store new location

Retail is an interesting place right now. The shift toward online shopping has brands, big and small, old and new, in full-on experimentation mode.

On Melrose Ave in L.A., new “experiential” retail spaces are opening every day, making it one of the most experimental retail zones in the country. From Reformation’s high-tech storefront to Glossier’s new shop on Melrose Place, it’s no wonder bloggers flock here with their photographers to capture “the new new”.

New to the neighborhood this summer is luxury consignment shop, The RealReal, with a fully shoppable storefront that’s the first like it on the West Coast.

Here’s why we’re into it and you should be too…

the realreal melrose new store interior racks

Second-Hand Sustainability. Shopping consignment fashion is fundamentally more sustainable. And we’re all about going green in style. Buying used fashion gives a piece it’s second life – filling your wardrobe, not a landfill. The RealReal retail shop will also repair or resell your used item. Make what you’ve already got, last – or let it go to someone who might just die for that 2006 Chloe bag you never carry anymore. Our tastes evolve — but there’s really no reason to create waste.

this space though. The new West Hollywood space features a chic curation of high-end brands for women and men, from classic labels like Chanel and Cartier to the lesser known brands we love to discover. In addition to a stunning collection of fashion, fine jewelry, furniture and art (every single thing in the store is available for purchase!), the store offers services like personal styling too. There’s even an in-store cafe to hang in while you mull over that Mulberry.

Online / offline. Founded in 2011 by Julie Wainwright, The RealReal has become the queen of consignment. Their online shop is a blast to peruse, but their offline presence is what’s really things shaking up. Their first pop-up in NYC logged over $2 million in sales over just two weeks. Since then, they’ve opened up a permanent space in the Big Apple, and launched several pop-ups across the country. The RealReal’s community-oriented space brings back a sense of design, discovery and personal virtue to shopping. Their popularity and success proves that they’re not just selling clothes; they’re making a cultural statement.

the realreal melrose store interior

Do you shop consignment? What are your feelings on shopping previously owned pieces like this: totally sustainable or not your style?

Learn all about shopping sustainable with this chic and easy guide.


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