3.12.14

When we first met Jerome Dahan at a crowded party in Beverly Hills, he was toting a bright green bottle of Pressed Juicery’s Greens 2. Whoever introduced us thought we should connect, and – lo and behold – there he was swigging green juice in a sea of champagne flutes.

Jerome, founder of one of our favorite denim brands, Citizens of Humanity, is something of a denim whisperer, having influenced denim trends through the ages such as back pocket embroidery in the 70’s and acid wash in the 80’s. With a long history in design and branding for such classic brands as Guess, Lucky and Seven For All Mankind, Jerome has funneled decades of wash and fit expertise into Citizens of Humanity’s line of luxury denim. Fits like the Avedon skinny jean have half of Los Angeles hooked (we happen to know December Guest Editor Lauren Conrad is a fan) and their killer collection of vintage denim is something every Jean Stories addict should know of for perfectly broken-in pieces.

As seen from our morning spent with Jerome inside his peaceful and well-styled Santa Monica home, his love for great design extends far beyond the seams of his favorite dungarees. His art-filled space is decked out with fascinating treasures, each hand-picked from various world travels: a gate from India, tapestries from Egypt, even a giant ceramic garden pig imported from China. Like a great pair of Citizens jeans, Jerome’s home feels lived-in and well-loved yet everything has its place. Beyond the fridge filled with green juice, his active lifestyle is also quite clear – tucked into separate wings of the house are several unexpected man cave-like luxuries: a pool-side jiu-jitsu studio and a pristine garage with his collection of race-ready Ducatis.

It’s too rare that we profile a man on the pages of The Chalkboard and we knew Jerome would help us remedy that just perfectly. Enjoy this glimpse into a day with this health-fueled fashion founder…

My alarm is set for…

6:00 a.m.

I can’t start my morning without…

My green juice – it’s like pure chlorophyll.

Breakfast is normally…

A fresh bowl of fruit and a protein shake.

When I can, I sneak this into my morning…

Brazilian jiu-jitsu.

I start working by…

10:00 a.m.

Daily uniform…

Citizens jeans, a James Perse white crewneck T-shirt, a Margiela sweater (my favorite designer), and a pair of Pierre Hardy high tops.

My morning is filled with…

New product ideas that often come to me in the early morning hours, hitting the gym, spending time with Baloo (my dog).

I’m usually juggling…

Flying helicopters, track days on my bike, pool, time with my family and friends.

My favorite moment in the morning is…

Going to the gym.

I’m usually listening to…

Daft Punk, Jason Mraz, Stephen or Damian Marley.

Favorite morning pick-me-up…

 A cold pressed juice from Pressed Juicery.

My favorite morning distraction is…

 Playing with my dog Baloo. Sunday rides through the canyons on my bike.

I get my creative juices flowing by…

Looking through vintage clothing especially vintage denim (I have a large library at the factory), going to flea markets and vintage clothing stores.

My current mantra:

Be a good citizen. It’s not where you’re from, but where you are going.


From our friends

Leave A Comment

  1. It’s hilarious how Mr Dahans mantra starts be a good Citizen how hypocrite of him. He and his team of lawyers office in Santa Monica own a sweat shop in Gardena Ca, If you would hear the monstrosities that have occurred to the employees. I use to be a fan until I saw the conditions the employees work. yes you might pay minimum wage we should have OSHA investigate your activities.

    Kari | 01.05.2016 | Reply


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